How to Recommend Hosting?

If you’re in the business of recommending products, you’ve probably considered the question: “How do I recommend a hosting product?”

After all, you likely consider yourself an expert in your field, and you’ve built up a reputation over the years. With so much experience, you must have heard of everything relating to hosting, digital marketing, and software development.

But, how accurate is your knowledge when it comes to actually recommending a hosting solution?

After you’ve built a relationship with a potential customer, you’ve created value for them by providing expert information that solved their problem. The next step is to educate them about other options so they can make the right decision for themselves. But, how can you recommend a hosting solution without knowing anything about the particular company?

Even those in the industry might not have encountered your particular scenario, which is why you need to learn how to recommend hosting.

Understand The Decision Makers

One of the first questions you need to ask before recommending any product is, “Who is this product for?”

You should already have a good idea of who your ideal customer is – the person most likely to be interested in your product. Now, you need to understand what other options they might be considering. The more you know about the person deciding on the purchase, the more you can tailor your recommendation to be effective.

Answering this question requires some honest reflection. When was the last time you recommended a hosting product, or any product for that matter?

If you’ve never suggested a product or used a hosting service, then consider the fact that this is a new experience for you. You’re no expert in the field of recommending products, and it might even be a bit intimidating. In order to create value for your customer and make the right recommendation, take your time getting to know these product options.

Do Your Research

The first step to creating value is doing your research.

The internet can be a vast source of information, and with a little effort, you can find a wealth of knowledge on any subject. When doing your research, you have numerous options to choose from – some of which are much better than others. Your research should consist of gathering as much information as possible about the products you’re recommending without bias.

For example, if you’re recommending a digital marketing agency, you must have done your research and know everything there is to know about digital marketing. But, at the same time, you must have unbiased information regarding the agency you’ve chosen to represent you.

Additionally, you want to be sure to include all the necessary information for your customer so they make the right decision. If you’ve chosen to represent a specific hosting company, be sure to research all the advantages and disadvantages of each type of hosting solution. This step will help you make the right recommendation at the end.

Set A Budget

When you’re given a budget to work with, you have a limited amount of money to work with. Setting a budget allows you to consider how much you’re willing to spend on each element of your campaign – from your web host to your adverts.

If you set a budget and stick to it, you’ll be able to pinpoint the exact dollar figure you need to allocate towards each part of your campaign. Remember: nothing stops you from recommending an inferior product; you just end up losing a customer. Instead, by setting a budget, you ensure you deliver value and don’t waste any money. You also run the risk of losing customers who feel ripped off by your cheap recommendation.

Deciding how much you’re willing to spend is one thing. Actually putting that amount of money to work for you is another. You need to consider what will bring in the most profit and create the most value. The answer to this question will vary depending on your customer’s needs. For example, if your customer is a small business owner who’s looking to launch a new product or service, they’ll have different needs than a large company that needs to keep their existing products online for cost-effective logistics.

Create A Great Pitch

Now that you have all the necessary information, you can create a great pitch.

A pitch is simply a short presentation of your recommendation, and it serves two purposes. First, it presents your recommendation in the most effective way possible. For example, if you’re recommending a web host, you might want to create a pitch showcasing the various features your selected web host offers. A great pitch will also convince your customer of your expertise and value.

Second, a pitch creates a memorable moment between you and the potential customer. The more memorable the moment, the more value you create. For example, if you’ve suggested a web host and your customer decides to go with your recommendation, your job is done. But if your recommendation was for an accounting software and they choose to go with a different product, you’ve failed to create value. The worst case scenario is if your recommendation is for a cheap product and they decide to go with that option instead – you’ve lost a customer and wasted a lot of time.

While we’re on the topic of pitches, let’s discuss the importance of research. Just because a product is new doesn’t mean it’s a bad product. In fact, it could be a great product that just needs to find its place in the market. This brings us to our next point: know your audience.

The Audience Matters

Your customers decide whether or not you do business with them. When recommending a product, you have to consider whom you’re targeting and what they want. There are five major audiences you need to consider:

  • Digital Nomads
  • Small Businesses
  • Consumers
  • Mid-Market businesses
  • Large Companies

The Digital Nomads are the millennials who grew up in the technology generation who are now discovering the world of digital marketing and taking full advantage of its opportunities. Small businesses using digital marketing to their advantage can get quick growth through increased web traffic and brand recognition. Consumers are the largest section of society who are influenced by digital marketing. The purpose of marketing is to create value for the company.

Mid-Market businesses use digital marketing to remain competitive and grow their businesses. These businesses often operate in silos and don’t always have the time or resources to devote to marketing. Large companies use digital marketing to gain insight into the minds of their audience and determine what they want.

You don’t need to limit yourself to just these five major audiences when considering whom you should be recommending your product to, but focusing on these five will give you a good starting point. When recommending a product, it’s essential to understand the needs of your audience so you can tailor your recommendation to fit their needs.