A Word About Blank Websites

A lot of people think that a blank website is a worthless site. However, this couldn’t be further from the truth. A blank website can be an amazing opportunity to grow your business. Here are just a few ways you can use a blank website to your advantage.

Cost Effective

One of the main benefits of having a blank website is the fact that it’s very affordable. People think that a blank website is just a place to throw up some content and call it a day. However, you can actually use a blank website to implement a whole marketing plan. You can get started with a simple SEO plan for as little as $1 a day. Plus, you can always add on additional services as you grow.

Faster Turnaround Time

Another significant benefit of having a blank website is the fact that you can get your content uploaded quickly. Most content management systems (CMS) come with built-in tools for creating and publishing content. This means you don’t have to hire a lot of people to handle content creation and delivery. If you need to, you can always upgrade your CMS to take advantage of the latest versions of WordPress or SquareSpace.

Established Brand

One of the primary reasons why many businesses choose to create a website is to establish their brand. The more websites you have the more people will know who you are. If you own a clothing store and you have a website for your store, you can use the site to promote your brand. You can also establish a physical store brand, which is essentially the same as having a website. People will think of your brand when they hear or read your company name. Your brand is also much more difficult to build on social media platforms such as Twitter or Facebook.

Targeted Audience

Having a website provides you with the opportunity to target a very specific audience. You can use a variety of tactics to accomplish this including but not limited to social media, blog posts, and SEO. When you have a website, you can use social media to directly communicate with your customers. You can also use your website to provide useful content for visitors and build a community. You can use SEO to improve your ranking in online search engines and gain more traffic to your site.

Product Awareness

Another way you can utilize a blank website is to increase product awareness. When I used to work for a pharmaceutical company, we would often create web biographies for new products. A web biography is essentially a short description of the product that goes viral. It can be used to educate consumers about the product and generate leads. You should definitely create web biographies for your products; however, you should also consider using them in other marketing and sales strategies as well.

Offline

Last but not least, we have offline marketing. A lot of people think that to do well in marketing you have to do well online. This couldn’t be further from the truth. You can put up a great website but if you don’t utilize all the available tools, it won’t do you any good. The main purpose of a website is to get people to do business with you or buy your product. One of the best ways to do this is through traditional offline marketing. You can put up an amazing billboard or launch a great newspaper ad. The key is to find a way to get people’s attention and make them curious about your product or service.

To put it bluntly, a website is just a starting point. You can use a variety of marketing strategies to grow your business. Don’t get discouraged if your website isn’t “perfect.” It probably isn’t, either. Just keep at it and eventually you’ll succeed.