WordPress Themes Hosting Company – What You Need to Know

Have you ever considered designing and hosting your own WordPress themes? If so, then you might be wondering exactly what you need to know in order to become a successful self-hosted WordPress themes designer. Luckily, in this article, we will discuss everything you need to know about becoming a successful freelance WordPress themes designer, including some helpful tips on how to become an expert in your industry.

The Most Popular Website Building Platform

With nearly 4.7 billion active monthly users, Facebook is undoubtedly the most popular website building platform around currently. That’s a lot of people who are on the lookout for interesting content to read, especially considering that only a fraction of these users actually actively engage with content on the site. For context, here’s a stat from HubSpot:

“As a marketing and management software company, HubSpot reviews thousands of websites each day to determine the value and effectiveness of each one. Below we’ve compiled an overview of the most popular website building platforms based on HubSpot’s research, along with a few tips on how to achieve success with each one.”

Why WordPress?

WordPress is the most popular website creation platform currently in use, with a whopping 4.7 billion active monthly users. It’s also one of the most open-source platforms around, meaning that developers can easily contribute to the framework to make it even more versatile. And perhaps most importantly, it’s relatively easy to migrate existing websites to a WordPress-powered platform, as this article from WPMU.org illustrates:

  • A simple One Click Installation will have you up and running on your website in no time
  • Drag and Drop CMS (Content Management System) lets you build a website with almost no knowledge
  • Hundreds of free themes to choose from, including the popular blog and news themes
  • SEO Friendly URL’s (Uniform Resource Locators) powered by WordPress’s built-in SEO (Search Engine Optimization) tools. You don’t need to hire someone to optimize your site for major search engines like Google and Bing.
  • Mobile Responsive design, which means your website will look the same on any mobile device, including phones and tablets

What Is a WordPress Theme?

For those of you who are new to this, a WordPress theme is the part of the platform that makes up the “skin” of your website. Essentially, a WordPress theme is the part of your site that displays the content in a standardized manner, regardless of what you upload as individual blog posts. With a vanilla WordPress theme, this is done using pre-designed templates that can be modified with simple HTML or CSS (Cascading Style Sheets). Here’s a visual example from ThemeForest:

  • Minimalist design makes your site easy on the eye, and helps it pop out from the page a little bit
  • SEO Friendly URLs make it easier for search engines to crawl and index your site
  • Secure and robust design make it harder for hackers to break into your site

Key Takeaway: You’re not limited to just one niche when designing a WordPress theme.

One of the major draws of WordPress is its extreme flexibility. Because it’s so open-source, anyone can download the framework and begin adding value to it. As a result, you won’t necessarily have to cater to one specific group when designing a WordPress theme. For example, if you’re a travel blog, you may decide to use the popular blog theme “Travel” by ThemeForest, which is designed with luxury travel in mind. However, you could easily modify the look of the theme by editing the colors and fonts, and adding more content to suit your needs.

How Do You Sell Your Themes?

WordPress themes can be downloaded from various sources, including the official WordPress theme download area, as well as various third-party marketplaces like ThemeForest, Envato, and more. When a user downloads a theme from these places, the software automatically installs it on a test server, where it can be edited and customized before being deployed to a live site. This is all done to ensure that the final product meets the customer’s needs, and to keep track of changes during the customization process. The beauty of this approach is that when the customer is satisfied with the result, they can easily activate the theme on their website.

What If Something Goes Wrong?

Although it’s good practice to test new code before releasing it to the public, sometimes things go wrong even when done “by the book.” When this happens, it’s usually because something unexpected occurred during the testing process. For example, perhaps a bug was discovered that was not anticipated, or a security vulnerability was identified. In these cases, it’s important for the software developer to be available to help the customer resolve the issue. In a mature market, customers will often times come back and purchase a new theme because bugs and glitches were encountered during the initial installation or customization process. This is why it’s so important to test new code before releasing it to the public, to ensure that these kinds of issues don’t arise during the process.

Consider The Demographics Of Your Target Audience

When designing a WordPress theme, you need to have a clear idea of who you’re targeting with your creation. What are their needs and desires? Based on your research, what do they use currently, and what platforms do they prefer? Remember, you’re designing for an audience that is most likely already online. With the vast amount of content currently available online, it’s easy for users to stumble upon a blog article that suits their needs. If you want your blog to be successful, it’s important to consider how you can cater to as many people as possible, without necessarily limiting yourself to one niche.

Build A Solid SEO Foundation

If you’re planning on using WordPress for your website, then you already know that it’s built on strong SEO foundations. WordPress comes with several tools that can be easily used to get your site ranked highly on search engines like Google and Bing. One of the best things about SEO is that it’s constantly evolving, so even experienced SEOs are always learning new tricks and techniques to keep their game strong.

Here are just a few ways in which you can use WordPress to power your site: