How to Host Videos on WordPress with Jetpack

Videos are a powerful way to communicate. Not only do they provide an opportunity to showcase your products or services, but you can also use them to teach customers or viewers about your subject matter. Hosting videos on your website can be a great way to engage your audience, enhance your social media presence, and possibly even make some money from video advertisements.

While there are numerous ways to host videos on a WordPress site (including YouTube), not all of them are created equal. Some providers offer limited functionality and drag the experience down. Fortunately, there are several alternatives that provide a much better experience and allow you to truly harness the power of video.

Videos Made Easy With Html5 And JavaScript

One of the best things about WordPress is that it provides an extremely high degree of flexibility when it comes to creating a website. The most popular content management system (CMS) allows website creators to choose from a variety of supported and free themes that allow them to truly customize the appearance of their site. While the ability to fully tailor the appearance of a site is a major draw, the real power is in the software’s flexibility when it comes to content.

WordPress supports several different video languages including H.264, MPEG4, and WebM. Regardless of the format you choose, there are several ways to ensure that your videos load quickly and effortlessly without any glitches or errors.

First off, it’s a good idea to use a content delivery network (CDN) to serve your videos. A CDN takes care of optimizing your videos for Google’s search engines so that your videos can be easily discovered by potential viewers. In addition to making your videos accessible to more people, a CDN also makes loading videos much faster because your videos are being served from a remote location.

The Importance of a Good Quality Video

No one wants to watch a poor quality video, and it goes without saying that the experience is frustrating if the video lags or contains errors. However, having said that, there is also a “best” video that is both engaging and of a high quality.

The ability to record high quality videos is becoming increasingly accessible to everyone. Whether you have a powerful camcorder or a smartphone camera, quality video is now within the reach of just about anyone.

WordPress’s video capabilities make it easy to record and send short videos as content to your readers. While these videos may be fun to make, they can also be somewhat time-consuming to create. For creators seeking to build a following, a good quality video can help to attract and retain an audience. In today’s world, everyone has a camera and everyone is a content creator – creating videos shouldn’t be difficult anymore!

The Ultimate Test: Watch a Video On Your Phone and Hit Refresh

Websites are considered “mobile-friendly” if they work well on a smartphone screen. Because of this, it’s important to test out your site’s mobile-friendliness. You can do this by launching the website on your phone and performing a few tasks, such as finding a product, reading about the company, or watching a video (the mobile-friendly versions of these actions are usually highlighted in blue).

If you’re viewing this article on a computer or a tablet, then performing these tasks is very easy – you just need to click or tap on the links or buttons to be taken to the right place. When you visit the site on a smartphone, however, things are a little bit different because viewing videos on a mobile device is often a frustrating experience due to its size and the way in which videos fill the screen. To truly test out your site’s video capabilities, visit it on a mobile device and hit the “refresh” button when you reach the end of a video.

Websites that are highly responsive and built with the mobile user in mind will make scrolling through the lengthy video much easier and more enjoyable. If this sounds like something that would be useful to your brand, then consider making this a key part of your digital marketing strategy.

Optimizing Videos For The Web

If you’re producing multimedia (such as videos or slideshows) for the web, then you need to make sure that your videos are optimized for the platform. This means giving them a suitable length, proper formatting, and a steady pace that will keep the user engaged.

If your video content is longer than 15 minutes, then you should consider breaking it into several parts with interstitials (smaller videos) to keep the user on your site for as long as possible. If your videos are between three and 15 minutes, then try for a weekly upload schedule to keep the content fresh in the users’ minds.

When it comes to the format of your videos, there are several aspects to consider. First off, is the video in an MP4 or WebM format? MP4 is the more common of the two, with WebM being the less popular alternative. If your videos are in MP4 format, then you should use an H.264 codec because it’s the most widely supported video format.

The aspect ratio of your videos is also important since most videos are watched on screens that are 4:3 or 16:9. If you have a small screen such as an iPhone, then you should use a 16:9 aspect ratio to keep the picture crisp. If you’re using a 4:3 screen, then your videos will appear compressed so it’s best to go with the wider 16:9 ratio to maintain a smooth playback speed regardless of the screen size.

Videos Embed Well Within Posts

One of WordPress’s greatest strengths is the abundance of shortcodes and embed tags that can be used to easily integrate video content into a post. This is in stark contrast to other content-management systems where simply copying and pasting a YouTube url into a given field is the simplest way to get video content.

If you’re seeking to increase the reach of your content, then using shortcodes to embed videos is a great way to do it. For example, if you have a blog post about video games and you want to include a video of yourself playing the games, you could use the [youtube] shortcode to point to the video’s URL and then include and tags to create a caption for the video. With all of this information contained within the post, the video would be easy for anyone seeking to read about video games to find.

If you have a small business website and you’re looking to establish brand loyalty amongst your customers, then using video to expose your products and services is an excellent way to do it. To create a mini sales video for your customers, simply pull a few highlights from your recent products or services and place them in an engaging story format with voiceover and music. As a small business owner or manager, you should consider creating short videos to engage potential customers and establish brand loyalty.

More Than Meets The Eye

As we mentioned above, videos are a great way to communicate and establish a connection with your audience. If you’re looking for ways to engage your readers, then the video section of your WordPress site could be the perfect place to start.

Beyond the above points, you should also think about including other multimedia such as photos and gifs alongside your videos. By doing so, you can truly immerse your audience in your content. In case you want to see an example, check out our website, healysocialmedia.com.

Now, let’s discuss a few more points that you should know about before you start producing videos.

Know Your Target Audience

When you’re deciding to produce videos, it’s important to consider your target audience. Who are you creating this content for? What do you hope to achieve by making this video?

Production values are also important. You certainly don’t need to spend a fortune on cameras and studio space, but you should consider investing in a good microphone so that your videos have good audio quality. Additionally, you should invest in a nice pair of headphones so that you can listen to music while editing video content.

The tools you’ll need to make videos vary from platform to platform. For example, if you’re using YouTube, then you’ll need a Google account and a YouTube channel. If you’re using WordPress, then you’ll need a camera and an audio editor.

Make It SEO-friendly

Search engines such as Google place a high value on websites that are easy to navigate and understand for search engine users. If you want to make your videos discoverable by potential viewers, then you should consider using tools such as Keyword planner or the Google Keyword Research Tool to find the keywords or phrases that others are using to find similar content.