7 Plugins to Help You Analyze Your WordPress Website
WordPress is the world’s most popular content management system. It was created by a guy named Michael who wanted to create a simple website publishing platform that he could use to grow his own podcasting network.
The result of his efforts is a tool that is now used by millions of people across the globe. Its popularity is a testament to its design philosophy of focusing on content and functionality above all else.
The number of WordPress users is increasing rapidly, and with good reason. Not only does it satisfy the needs of web surfers looking to write and publish a blog post, but it also offers tools that can help digital marketers and content strategists drive traffic to their websites.
Whether you are a seasoned web marketer or just getting started, you’ll find that WordPress can help you create a better understanding of how people are using the platform, what actions they’re taking, and how this affects your bottom line.
1. Awesomeness App
The Awesomeness App is currently available for Android and iOS devices. It’s a free app that you can use to access a variety of tools that can help you become an “A-class” (as in amazing) spouse, partner, or parent. You can use this phone app to take a peek at your spouse’s or partner’s Facebook and Instagram posts, as well as view the photos their friends have posted on their behalf. You can even see what songs popularly played on their various social media accounts.
While it may not seem like a direct relationship compared to a client-customer one, the closer you look at it, the more you’ll see how social media and digital marketing fit together. Through a detailed analysis of your spouse’s or partner’s social media activity, you can gain a better understanding of their online persona, their interests, their likes and dislikes, and more importantly, you can begin to form strategic partnerships to more effectively reach your target audience.
2. Brand24 Analytics
Brand24 Analytics is a free tool from SMG that you can use to track the effectiveness of your digital marketing efforts. With this tool, you can: set up automated campaigns and analyze their performance, create and nurture a community of discussion around your brand, and gain valuable insights into the performance of your digital marketing campaigns. The good news is that this tool is very beginner-friendly and offers a wealth of in-depth analysis that even advanced users can find useful.
3. Canva Analytics
Canva is a simple to use and affordable service that provides you with everything you need to produce professional-looking graphics and flyers for free. Its analytics tool, Canva Analytics, gives you all the information you need to analyze the success of your marketing campaigns. With this tool, you can create automated email campaigns that can be delivered to subscribers or customers, and you can view detailed statistics about the open rate, click-through rate, and conversion rate of your various email marketing campaigns.
4. Lead Forensics
Lead Forensics is a Chrome extension that gives you all the information you need to analyze the quality of your leads. With this tool, you can see the email addresses of your website visitors, how long they remain in the funnel, how many times they visit your website, and more. This information can help you determine the quality of your leads and whether or not you should continue to follow up with them. It also tells you how effective your various marketing campaigns and offers have been so that you can continually improve your performance.
5. Marketing Charts Online
Marketing Charts Online is the all-in-one-place solution for marketers who want to stay on top of the trends and measurements that matter. This tool provides you with all the essential marketing analytics tools in one place. With this tool, you can access a variety of data about your clients, customers, and website visitors. You can even create custom dashboards that help you analyze the data that matters most to you.
6. Mixpanel
Mixpanel is an app-centric web analytics solution that provides you with all the data you need to understand how visitors engage with your website. This data can help you determine which web content is driving the most traffic, what types of devices your users are using to access your site, and more. The good news is that this tool is extremely easy to use and offers basic and advanced features that even beginners can understand.
7. Solopreneur
Solopreneur is a simple to use tool from HubSpot that provides you with the analytics and insights you need to understand your online marketing efforts. With this tool, you can access a variety of data about your website including traffic, leads, conversion, and more. You can use this information to determine the success of your various marketing campaigns and offers and whether or not you should continue to pursue certain clients or customers.
Free & Pro
Even though the tools discussed above are free, some of them do require a paid subscription to access the pro features. For example, you’ll have to pay a monthly subscription fee to use Brand 24 Analytics. If you’re an SMG customer, you can gain access to all their tools, including Lead Forensics, for free. Canva offers basic reporting capabilities and an email campaign manager for free, however, you’ll have to pay a monthly subscription to continue using their services.
Multi-Step Funnel
While we’re on the topic of reporting, it’s important to note that the multi-step funnel is a commonly used analytical tool that you can use to track the progress of a potential customer or subscriber from the time they enter the top of the funnel to when they convert to a paying customer or subscriber.
As a marketer, you’ll likely be familiar with the funnel. It’s the path that leads a prospect to becoming a paying customer. At the beginning of the funnel, you have someone who is not yet a customer. This can be anyone from a potential customer who filled out a contact form to a person who downloaded a free ebook from you. As they move through the funnel, the likelihood of them becoming a paying customer increases. Once they become a paying customer, you can continue engaging with them to grow their relationship and drive revenue.
Summary
You can use these seven plugins to get started analyzing the activity of your WordPress website. Not only will this help you track the effectiveness of your online marketing efforts, but it will also provide key data that you can use to determine the needs and wants of your website audience, as well as the performance of your various marketing campaigns. If you’re serious about growing your business and expanding your reach, begin using these tools now to get the most out of your WordPress website.