How I Use ClickFunnels to Build Funnels for Any Website – A Step-By-Step Tutorial
In case you’re looking for a no-fluff tutorial on how to build a funnel using the popular and free ClickFunnels software, then you’ve come to the right place. Let’s get started.
Step 1: Get Your Domain Name And Create A Sales Page
First things first, you’ll need to grab a domain name for your sales page. You can use Google Domains to quickly setup a sales page with a nice, vibrant interface. Once you’re done picking a catchy domain name, it’s time to move on to the next step.
Step 2: Configure The Sales Page
In step two, we’ll configure the sales page itself. For this example, let’s use the domain gymkickstarters.com. Once you have your sales page configured, it’s time to move on to the next step.
Step 3: Set Up The Website And Collect Email Addresses From Potential Customers
The last step in the funnel building process is to set up the site itself and collect email addresses from potential customers. This is where you’ll launch your product or service and collect email addresses to send marketing material to. For this step, we’ll use a tool called Hootsuite.
Hootsuite is a social media management platform that can help you stay organized on social media. If you haven’t used Hootsuite before, it’s a bit like using Twitter, but with a few more features. For example, you can upload a picture of your product and create a curated feed of articles and images that you find useful. You can use Hootsuite to search for groups of people interested in your product or service and join relevant conversations.
One of the best things about Hootsuite is that it integrates with other well-known platforms like Twitter, Facebook, and Instagram. This means you can easily post to all of your social media accounts from the Hootsuite dashboard.
Step 4: Build The Funnel Step By Step
Once you have all of the necessary building blocks in place, it’s time to connect the dots and build the funnel. You can start by creating a lead magnet. For instance, you can create a free, short e-book that contains useful infographics about your product or service. You can also use a tool like SurveyMonkey to collect feedback from potential customers.
A lead magnet is like an appetizer that gets your potential customers interested in what you have to offer. You can find a nice balance between interesting and useful information and something that’s little bit quirky. For example, perhaps you interviewed a famous personality about your product and you want to use that information to engage with your audience.
Step 5: Automate The Funnel With MailChimp
The final step in the funnel creation process is to automate the whole process and send out regular marketing material to your audience. For this step, you can use a tool like MailChimp to easily set up automated mail campaigns based on web forms you build earlier in the process.
MailChimp is one of the most popular marketing tools because it’s so easy to use. All you have to do is create a colorful email template and set up autoresponders to start receiving orders. You can also segment your list and send out personalized emails based on what your customers say or do. For example, you can welcome new customers with a sales pitch, follow up with customers who click on particular links in your email campaign, or send an email when someone buys something from your store.
If you use email marketing to pitch your product or service, then you’ll want to grab a free 14-day trial of MailChimp.
The key takeaway from this tutorial is to not underestimate the power of a good sales page and a well designed funnel. If you put the time into creating a polished sales page and a handful of high-quality lead magnets, you can easily attract and engage potential customers who would have never given you a thought. To top it off, you can then convert those leads into paying customers by setting up automated emails.
That’s it. From start to finish, building a funnel and selling a product or service can be a fairly simple process. Of course, there are plenty of other tools you can use to get the job done (i.e., HubSpot, Marketo, Pardot, and many others). But given the simplicity of the process and the powerful results you can get from simply following it, you may find it worthwhile to try out ClickFunnels.