How to Use the \”Website Contacts\” Option in WordPress
While WordPress is used to power hundreds of thousands of websites across the globe, it’s also a powerful tool for marketers. Thanks to its robust plugin ecosystem and advanced SEO features, launching a marketing campaign within WordPress is extremely easy.
In this article, you’ll discover 6 tips on how to utilize the impressive capabilities of WordPress to propel your marketing efforts and build a prominent audience.
1. Customize Your Website’s Appearance To Reflect Your Marketing Efforts
When users visit your website, the very first thing they see should reflect your brand and drive action. One of the simplest yet most effective ways of doing this is via the appearance of your website. You can use plugins like Shine or Elementor to truly customize your site’s look.
For example, if you’re using a blue theme for your site, you might want to consider using a blue logo and web banners with the same color scheme. When users visit your site, they’ll see your branding and remember your brand. This not only helps with SEO but builds a better connection with your audience.
2. Utilize Themes, Blogs, And Online Communities To Grow Your Audience
WordPress offers some fantastic themes and templates that you can use to effortlessly brand and customize your website. Not only that, but you can install them on your own domain and monetize them (if you choose to do so).
One of the simplest ways to generate some quick income with a WordPress website is to install a simple affiliate commission tracking plugin like RevShare or Instabulazee and then use affiliate links in your content. Whenever a user clicks on a product or service promoted on your website, you’ll earn a commission.
You can use this method to gain credibility with your audience by showing that you’re a willing and motivated participant in the economic process. If you’re running an eCommerce store or selling your own products, you can utilize WordPress’ built-in shopping cart feature and take advantage of its affiliate program.
3. Build A Following On Social Media Channels To Get More Engagement
Even though we live in a world full of digital nomads, marketers should still be paying attention to the ways that people interact with each other online. Namely, on social media channels.
If you want to increase the likelihood of engaging with your audience, you should consider creating content that people want to share.
One effective strategy is to use your blog to connect with people on social media channels. Create content that’s both informative and entertaining, like a roundup of the top affiliate products or a curated list of the best luxury products, and you’ll be able to gain credibility with your audience and grow your following.
4. Customize Your Website’s Content To Attract The Right Audience
While it’s important to have engaging content, it’s also important to have the right kind of content to engage with your audience. In other words, your target audience needs to be able to understand and benefit from what you have to offer. A/B testing is an essential approach to take when trying to understand your target audience’s behavior on your website. For example, if you see that your female readership is growing but your male readership is declining, you might want to consider revising your content to be more appealing to men. Or, if your female readership is more engaged with your content than your male readership, you might want to consider exploring the possibility of offering more articles on product training or how to grow your own garden.
5. Use Video Content To Gain More Engagement
It’s no secret that people love YouTube. Launching a marketing video on the platform can be remarkably easy and may even be worth considering. After all, with the right equipment, you’ll be able to shoot and edit professional-looking videos in no time. Moreover, from a strategic marketing perspective, videos allow you to explain the value proposition of your product or service in a more concise and easier-to-digest manner.
One of the best parts of YouTube is the variety of content that you can find. Whether you want to inform or entertain your audience, you’ll be able to find a niche channel that fits your needs. For example, if you have a product that you think could be valuable to dog owners, you can find a channel that focuses on pets and their care. Moreover, you can use this platform to grow your audience, gain credibility, and eventually sell your product or service.
6. Consider Using Micro-blogging To Grow Your Audience
Micro-blogging is a form of blogging that primarily serves as a platform for sharing short-form content, such as status updates, product reviews, and photos.
One of the best things about micro-blogging is that it allows you to experiment with different formats and engage with your audience through a variety of content.
For instance, if you have a product review that you think could be valuable to your audience, you can consider using a quick, regular video to discuss your perspective on the product. Moreover, you can also use this method to offer tips and tricks for using the product, as well as educate your audience on other products that they might find valuable. Finally, if you think that your product’s photos speak louder than words, consider creating a short video to showcase your product’s features.
Thanks to all of these tips, you’ll be able to easily integrate WordPress into your marketing strategy and begin building a prominent audience.