How to Create a Job Description for Your Website

Website jobs are more than just a fad. They’re a way of living. And not just for the millennials.

If you’re looking to create a new career or want to enhance your current one, a career in digital marketing might be the right fit. According to Payscale, a digital marketing job is among the most lucrative ones, with an estimated average income of almost $130,000 a year.

But what does a typical digital marketer, or web marketer, do? How can you describe someone’s job in a few short sentences? That’s the million dollar question.

Since the very beginning of the web boom in the 1990s, marketers have been grappling with how to write effective job descriptions. Back then, a job description might consist of listing a few key responsibilities, followed by a couple of sentences describing the work environment and the skills needed to succeed.

Things have changed a lot since then. Today, job descriptions can be completely different. They may not even include the word “marketer” or “marketing.” Instead, they may focus more on the tech tools used to do the job. Here’s a look at the evolution of job descriptions and how you can apply today’s trends to create a winning description for your own website.

The Original Marketer

If you were hired before the turn of the century, you may have started your career in marketing as a traditional marketer. Simply put, a traditional marketer is responsible for growing the sale of a product or service. He or she determines which products or services should be offered, the pricing for these products or services, and the target audience for each brand or product.

Traditional marketing was once considered old-school, but the role evolved with the digital world. Take a look at social media marketing, for example. Many marketers helped build the platform from the ground up, and continue to thrive today as digital marketers.

The Birth Of Digital Marketing

In today’s world, marketing takes on a whole different meaning. In the early days of the web, marketers developed strategies and tactics to attract potential customers to a website. They created content to encourage website visitors to take a specific action, such as make a purchase or fill out a form.

A few decades later and the evolution of digital marketing is complete. Today, marketers craft messaging that resonates with specific audiences and encourages them to take action, whether that’s making a purchase or providing contact details so the merchant can follow up with additional marketing.

In the words of HubSpot Blogger, Joe Elmario, “Digital marketing is primarily focused on creating marketing strategies and executing plans using digital tools and tech to connect with customers and build a relationship. That is predominantly what we do as marketers.”

The Rise Of Online Marketing

The very first web marketers didn’t have to write job descriptions back in the day. The job was mostly considered an “honor” or “glamour job.” You might have started out on a freelance basis and worked your way up through the ranks.

The rise of digital marketing coincided with the early days of the internet. Many consider 1995 to be the beginning of the digital marketing era.

Since the early days, the role of a digital marketer has changed. Nowadays, you’ll find many jobs that require you to craft unique messages for various platforms.

If you’re just starting out, it might not be easy to know what products and services your company offers. In this case, you can either look for jobs that are a good fit for your skills or start your own company and define your product through marketing research.

The Evolving Role Of A Digital Marketer

The evolving role of a digital marketer requires you to keep up with the latest trends and technologies as they emerge. Because marketing technology is evolving so quickly, you’ll need to stay ahead of the curve by constantly learning.

If you’ve been in the industry for a while, you might already be familiar with the tools and platforms used by marketers. If not, it’s worth paying attention and keeping up with the trends so you can continue to prosper as a digital marketer.

What Will You Need To Succeed As A Digital Marketer?

Unlike many other jobs, the requirements for a digital marketer are minimal. While an understanding of marketing and sales fundamentals is beneficial, you don’t necessarily need to have prior experience in order to succeed.

Allied Market Research predicts that by 2020, nearly half of all corporate marketing budgets will be allocated to digital marketing activities.

You might not need any specific skills to succeed as a digital marketer. You will, however, need a good knowledge of internet marketing, SEO, and social media platforms. From there, you can find a job in a marketing agency, or start your own business and define your product and marketing strategy through research.

The Key Responsibilities Of A Digital Marketer

According to HubSpot Blogger, Joe Elmario, the responsibilities of a digital marketer are “primarily focused on creating marketing strategies and executing plans using digital tools and tech to connect with customers and build a relationship. That is predominantly what we do as marketers.”

The responsibilities of a digital marketer are as follows: