Best WordPress Website Design for Real Estate Agents
Real Estate agents are people who help people buy and sell property. They usually work with clients, taking on tasks such as finding properties for their clients to view, negotiating on behalf of the client, and acting as a middleman between the buyer and seller.
Since a real estate agent has to work with clients, it’s important that they have a good rapport with their clients. This means they need to maintain open, honest communication with their clients throughout the buying or selling process. The way they communicate will depend on the type of agency they work for. Some real estate agencies use standard letter-writing techniques while others prefer to use more modern methods of communication, like email.
Best Overall for Clients
For a real estate agent to achieve the best overall client experience, they must consider the following:
- UI/UX (User Interface/User Experience) – The way a real estate website looks and functions is critical to create a good first impression for the client. Consider the colours, layout, and content of the site to ensure everything is as easy to use as possible. In addition, since real estate websites are usually viewed on a mobile device, ensure the site is responsive – this means it looks good on all screen sizes.
- Content – The content on a real estate website should be top-notch and should be engaging for the reader. Make sure you follow the “30-seconds to read an article” rule – a short and sweet articles means people will be back for more. In addition, create quality content for both desktop and mobile users – as people are now coming back to websites on their phones, make sure the content is easy to consume on smaller screens.
- Navigation – Keep the navigation on a real estate website simple and uncluttered. The more pages a user has to scroll through before they can get to a specific page, the more likely they will give up and go elsewhere. Designing a simple navigation menu is the simplest way to ensure your website will be as user-friendly as possible.
- Speed – People are less likely to stay on a website that takes longer than three seconds to load. If you’re hosting your website yourself, ensure the site loads quickly by using a content delivery network (CDN) – this will help your site load faster for your clients.
- Functionality – Since real estate websites are used for various different functions (finding a home, getting mortgage approval, etc), it’s essential the functionality of the site is good. Designing a site that is easy to use means people will get the most out of your site and will come back for more. Consider using tools like Google Analytics to identify areas of the site that could be improved upon.
- Content Management System (CMS) – A content management system is something that allows you to create and edit content such as web pages and blog posts using a simple interface. A content management system will make creating and changing content easy for anyone – even if you don’t have much technical knowledge. WordPress is the most popular CMS and has a vast array of free plugins and themes that can be used to enhance a real estate website.
- Search Engine Optimization (SEO) – Since real estate websites are usually viewed by potential clients who are looking for properties to buy or rent, it’s essential the site is visible on search engines like Google.
- Social Media Integration – Having a presence on social media is essential for any business – even real estate agencies. However, maintaining a consistent presence on social media can be difficult. Integrating social media platforms into a real estate website can be an easy way to keep up with all your social media accounts while also providing your clients with content that is relevant to them.
- Email Marketing – Since people are using email more frequently to get information and communicate with businesses, it’s important a real estate website has an easy-to-use email sign-up form so clients can stay in touch with you.
- Automated Email Follow-Up – Having an automated email follow-up system in place is essential for any business that communicates with customers. Having a system where an email is sent automatically to a person once they’ve given you their email address can be a way to keep in touch with your clients and remind them of your existence – even if you’re not necessarily sending them content directly from your website.
Matching Clients to Properties
Finding suitable properties for a client is one of the most critical tasks a real estate agent has to complete. The ideal scenario is where the agent finds a property that suits the client’s needs and interests and eventually leads to a completed sale or rental. The following sections will discuss some tips on how to make this process as easy and straightforward as possible.
Show Only Suitable Properties
People who visit real estate websites usually want to find properties that suit their needs – whether it’s a luxury apartment in Sydney, a family home in the countryside, or a tiny studio in the city. A real estate agent should ensure only suitable properties are shown to the client – this will make the viewing process much easier and more comfortable for both the agent and client.
To show a property that is suitable for a certain client, the agent should consider the following: