WordPress Website Design: What to Look For in a Rochester NY Website Design Company

When looking for a web design company in Rochester, NY you need to make certain that they have the requisite experience necessary to create a high-quality, user-friendly website that accurately represents your business.

Delivery Method

As the name would suggest, a website delivery method is essential. There are different ways in which you can get your site online, and different levels of quality that you can expect. The most common delivery methods are:

  • Fully Designed
  • HTML Email Marketing
  • Database-Driven Content
  • Hybrid (combination of above)
  • WordPress CMS
  • Static HTML Websites
  • eCommerce and Online Store Building
  • Custom Template Building
  • CSS Frameworks and Grid Layout

If you’re looking for a simple one-page-website that you can launch and manage yourself, then you might want to consider a fully designed static HTML website. This type of website provides you with all the benefits of a fully functional and attractive website, but without any of the hassles of maintaining it yourself. A professionally designed and built static HTML website can be quite affordable, especially if you are launching a new business or website and need to keep costs down.


Apart from delivery, the design of your site is also vital to consider. You want your site to look modern, fresh and clean, but at the same time you want to keep the originality of your company’s identity. If you’re not sure how to go about designing your website yourself, then it might be a good idea to hire a freelance designer to help you. There are many reputable companies out there that offer website design services, and many of them are based in the United States, so you can be sure that you’ll get a local designer who understands your needs.

The best way to find a reputable and experienced website designer is through word of mouth. You can contact previous clients and gain insight into their experiences. Additionally, you can look for reviews online from previous customers who are also active social media users. This will provide you with an insight into the kind of customer support they provide and the quality of their work.


Another essential factor to consider when choosing a website designer is the level of support available. You don’t want to find yourself scrambling to contact a customer service representative during business hours just to get some answers to your questions, especially if you are a small business owner who just launched and needs help learning how to use the platform effectively. Fingers crossed you won’t have to go through that, but it never hurts to be prepared.

Before you make a decision, ask the company how many servers they have, how much experience they have, and whether they provide backups. Also, find out how long it will take to get the site up and running and what the support cost is going to be. Last but not least, ask about the company’s service level, whether it’s guaranteed or not and whether there are any guarantees on support costs.


Apart from support, the level of features provided by the website designer is also vital. You want your site to have the essentials, the things you need to get your work done but you don’t have the time to fiddle around with all the bells and whistles. Many websites today have excessive features that are completely useless to the average user. You don’t need to go overboard with fancy features either, keep to the essentials and build a functional website that does what you need it to do. A useful feature will simply be one that makes your life easier, and if it’s not there then you may end up having to build it yourself or pay someone to do it for you.

A list of useful features to look for in a website designer are:

  • Automated backups
  • Contact forms including contact routing functionality
  • GDPR compliance (if applicable)
  • SEO optimized
  • Mobile responsive design
  • WYSIWYG (What You See Is What You Get) editor
  • Ability to analyze traffic
  • Free hosting with the purchase of a plan
  • Plenty of storage
  • A free trial or money-back guarantee

If you’re looking for a one-page website that just needs to get the job done, then you might want to consider a free hosted solution such as WordPress or Squarespace. These websites provide you with everything you need to get your work done, save for the design which you can hire a freelance designer to help you with. Free hosting is offered with many web design companies, so if you’re considering this option then make sure you read reviews of the company before you work with them.

Reporting & Analytics

No report is an incomplete report, and many companies thrive on providing detailed reports and insightful analytics to clients. While you don’t need to look for a detailed report, you should look for an analytics package that is easy to use and provides you with all the information you need to make informed business decisions.

The best report formats and analytics tools are accessible to all, do not require a paid subscription, and provide you with all the information you need in a clean and easy-to-understand format. Some analytics tools even offer free trials so you can check out the features and functionality before you commit to a paid subscription.


Last but not least, we have security. You want to be certain that your website is as safe as possible, and that hackers and malicious software won’t be able to infiltrate your site and steal your sensitive information. This is especially vital if you are accepting memberships and transactions on your site.

Unfortunately, there are many scammers out there who will try to trick you into giving them your personal information in order to obtain a discount, or some other benefit. Make sure that you are dealing with a reputable company who you can trust, and whose security measures you feel confident will keep your information secure.

When looking for a website design company in Rochester, NY you need to make certain that they have the requisite experience necessary to create a high-quality, user-friendly website that accurately represents your business.