WordPress Website Design San Diego: Why You Need a Website Design Expert in San Diego
If you are looking into starting a business or simply want to create an online store, you have several options. One of the most popular and simplest ways to do this is to use WordPress to create your website. WordPress is a CMS (Content Management System) that makes it easy for anyone to create a custom website with a few clicks of a button. It is a free and open-source tool that can be accessed via your web browser. You can read more about WordPress at their website WordPress.org.
WordPress is the most popular content management system in use today with over 66.8 million websites globally using the software. It is incredibly flexible and can be used to create almost any kind of website you could possibly think of. If you are new to WordPress, it can be a little tricky to know where to start. In this article, we will discuss the various responsibilities that you need to consider when hiring a San Diego WordPress web designer.
Responsibilities Of A San Diego WordPress Web Designer
A San Diego WordPress web designer should be skilled in all aspects of web design including but not limited to the following:
- Creating a unique and compelling experience for users on a mobile phone, tablet, or computer
- Developing a strategy to drive traffic to your website
- Conducting A/B testing to determine the best possible approach to web design
- Setting up your WordPress website to be SEO-optimized
- Handling multiple projects at a time
- Creating stunningly-designed email templates
- Deploying the WordPress website live
- Taking care of your social media accounts
- Conducting research to determine what approaches and technologies are most effective
- Maintaining up-to-date with the latest WordPress developments
- Updating your website content whenever necessary
- Securing your website against malware attacks and hacks
- Ensuring that your site is mobile-friendly
- Creating a user-friendly experience for your customers (this includes creating a good flow for the website content, adding visual appeal, and using effective call to actions)
- De-cluttering your site
- Conducting keyword research to gain a better understanding of what your target audience is looking for
- Adding a call to action buttons to encourage visitors to take specific actions (such as subscribing to a newsletter or filling out a form))
- Designing a site map to help visitors navigate your site
- Monitoring user behavior and studying conversion rates to determine the effectiveness of various components of your website
- Creating blog content that is interesting and relevant to your target audience
Above all else, you want to hire a San Diego WordPress web designer who has the following qualities:
- User-centered design
- Fashion sense
- An entrepreneurial spirit
- A drive to succeed
Why You Need A User-centered Approach To Design
According to the 2020 Future of Digital Marketing and Technology Workforce survey, 69% of marketers intend to increase the use of technology in 2021 to help them better understand their target audience, and 64% plan to use AI/Machine Learning to achieve this.
User-centered design is all about creating a product that you believe will be useful and beneficial to the people who use it. In the case of a website, this means designing a site that is easy to navigate and has features that are beneficial to the person using it. Designing a user-friendly website is all about giving the site owner (whether you’re a business or individual) an easy-to-use platform to promote their products and services. You want to create a site that is simple to navigate and has all the required features for the person using it.
If you want to create a site that is engaging and has the potential to grow your email list, you want to focus on the following user experience (UX) design goals:
- Content organization
- Visual appeal
Create A Unique And Compelling User Experience (UX) On A Mobile Phone, Tablet, Or Computer
There are several different ways you can design a user experience on a mobile phone, tablet, or computer. You can focus on the following aspects of a UX:
- Visual appeal (the look and feel of the website)
- User interface (the way the software and hardware work together)
- Accessibility (making the site usable by as many people as possible)
- Performance (the speed that the site loads and functions)
- Credibility (the effectiveness of the site’s marketing and branding)
Let’s examine each one of these elements in turn.
Visual Appeal (The Look And Feel Of The Website)
With so much competition and emerging technologies forcing businesses to remain agile and innovative, having a striking visual appeal is essential. If you are looking to hire a San Diego web designer, you want someone with creativity, and the ability to bring your vision to life through design. In terms of the look and feel of your website, you can either focus on the design of the site per se or the appearance of the pages within. While the design of your site’s outer-facing elements is relatively simple, giving it a polished and clean appearance, the design of the individual pages can be quite complex. For example, if you have several different product categories, the navigation bar at the top of the page can become cluttered.
When choosing a web host for your site, you want to consider the following two key points: speed and security.
- Security: Make sure you are using a reputable provider in terms of security and maintaining your privacy. If your site gets hacked or suffers from malware attacks, it could seriously damage your business. A secure web host will ensure your customers’ personal information stays private, and they can rest assured that their payment details will be kept secure.
- Speed: Keep in mind that faster loading times (or better yet, faster page loads) will encourage your visitors to stay on your site for longer. If you run a business, and you want customers to discover your products and services or gain additional value from your site, you want to make sure they stay on your page for as long as possible. A faster page load means more time on the site, which in turn, means more potential to make a sale. Additionally, 56% of consumers have reported that faster load times make them more likely to purchase a product or service.
User Interface (The Way The Software And Hardware Work Together)
Another important factor to consider when creating a user-friendly website is the user interface (UI). The UI is the part of the website that a person will interact with: search, navigation, log-in, etc. In some instances, the UI can become complex and frustrating. If you use outdated technology or poor design, it can break the habit of an experienced user who has to spend lots of unnecessary time figuring things out. For example, if you have chosen a dark background with the intention of hiding content until the visitor clicks on something, but they actually have to search for this content because it is not visible, this could deter users away from your site.
The good news is that with the right elements and planning, you can create an outstanding looking and performing UI that is easy to use and does not break the bank. In the next section, we will discuss how you can bring a professional look to your website for less than what you would pay for a standard design.