How to Make a WordPress Website Design St. Louis

WordPress is one of the most popular content management systems (CMS) available today, and it’s quite simple to use. Not many designers will have trouble understanding the concept of creating a WordPress website because it’s such a common platform.

However, before you start making your site, there are a few things you need to know. First, make sure you have a local business license in St. Louis city or county. Second, if you plan to sell products or services via your site, you will need to get a merchant account from a reputable company like PayPal or Stripe. Finally, make sure you have a hosting plan from a reputable web host. You can use WordPress’ built-in free hosting provided by the platform, but this is not recommended for serious websites because it’s limited in terms of storage and bandwidth. Plus, with no commercial support, you’ll be on your own if you experience any problems.

Choosing A Domain Name

When you purchase a domain name, you’re essentially buying a placeholder for your website. You can’t go wrong with.com as it is the most popular domain extension, but you can also choose from.net,.org, and many more. Make sure you pick a name that is easy to remember and accessible.

For example, if you run a hair salon, you might want to consider using the domain name “hairsalonstl.com” rather than “www.hairsalonstl.com”. The first one is much easier to remember and will direct people to your site if they happen to know the name. In this case, “stl” stands for “state” and “city”.

Deciding On The Theme

When you choose a theme for your WordPress site, it is important to match the underlying structure and design of your site with that of the theme. Even if you have a specific theme in mind, it is helpful to explore other options to ensure you make the right choice. This is especially important if you are searching for a theme that is not widely available, as it will be quite challenging to customize it to fit your needs. For this reason, it is usually best to choose a theme that is already built on the Bootstrap framework, which is a popular open-source design project. Many themes are compatible with this framework, so it doesn’t matter if you’re using WordPress or another CMS; the design of your website will be the same. As mentioned above, Bootstrap is quite popular, so plenty of themes are already built with it. With Bootstrap, all you need to do is simply enter your content and configure some options, such as the navigation bar, blogroll, and footer.

Another important factor to consider when choosing a theme is its compatibility with WordPress SEO features. If you’re implementing WordPress SEO features such as the popular Yoast SEO plugin, be sure to check the theme’s documentation to see if it’s compatible. Also, make sure the theme you choose has flexible headers and footers so you can place widgets anywhere on the site (such as the blog header) with ease.

Deciding On The Layout

The layout of your website is another critical decision you need to make. You can choose from a variety of different layouts, including a classic single-column layout or a multi-column layout. While a multicolumn layout may be appealing because it seems to “break down” the columns and create a larger image, putting the focus on the content rather than the display.

If you’re new to web design or even web development, a single-column layout may be the better option because it’s simpler to design and implement. In a nutshell, when your readers focus on the content, they will have a better experience and, consequently, you’ll have better engagement and more opportunities to grow.

Setting Up The Site Architecture

Once you’ve chosen a domain name and theme for your website, you can start implementing important aspects of its architecture. One critical decision you need to make is deciding whether to use a dedicated page for SEO purposes or to simply use the home page for this purpose. If you go with the dedicated page, you need to decide how much content to put on it and whether or not to include a contact form.

The advantage of having a dedicated page for SEO purposes is that you can more easily optimize and research your site’s performance in search engines like Google. Having a dedicated page also gives you an opportunity to implement certain SEO strategies, such as using structured data (e.g., metadata) or natural language processing to optimize your content.

Though it is not always required, having a dedicated page for SEO purposes is usually a good idea. If you choose to use the home page for SEO purposes, make sure to put a prominent link to the dedicated page in your navigation bar.

Writing Meta Descriptions

When your website gets displayed in a search engine results page (SERP), it will be matched with keywords entered by the searcher. To attract potential customers, your website’s meta description should accurately match the keywords entered by the user.

The meta description is a short blurb that appears below the snippet of content in search engine results. The meta description is often an important part of the conversion funnel, so make sure to put in the extra effort to ensure that it is relevant and contains the right keywords.

Choosing Your Product Or Service

Once you’ve established your website, you can start promoting your product or service. To determine the right target audience, it is important to consider what type of content would be useful to them. One of the most essential steps is making sure that your product or service is something they are looking for. If you run a sports blog, for example, you might want to focus on topics such as sports news, scores, and stats. In contrast, if you’re a pet store, you might want to promote products related to animals and their care.

To attract potential customers to your website, you can opt for paid advertising (typically through Google AdWords or similar platforms) or you can try selling and displaying some affiliate products. You can also try using a combination of the two.

Regardless of which method you choose, make sure that the content you promote is valuable and offers some unique benefit to your target audience. In the example above, you could promote a sports gear store on a blog covering sports news. The store would be the advertiser, and the audience is the publisher. Essentially, the publisher is someone who is in the habit of reading the blog and is interested in the sports gear store’s products.

As you can see, there are many different ways you can build a successful WordPress website. Keep in mind that all you need is a place to publish your content, a domain name, and a hosting plan, and you’re good to go. If you put in the extra effort to learn the basics, you’ll be able to design a website that will help your business succeed in the online world.