The 5 Things You Need to Know About Your WordPress Website Head Tag

If you are creating a blog or website, you most probably already know how critical the Head tag is for SEO. You may also know that there is a wide variety of Head tags to choose from, all with their perks and quirks. Unfortunately, without proper knowledge of what is entailed with each tag, it can be difficult to know which one is the best for your needs. To shed some light on this, here are the five essential things you need to know about your WordPress website head tag.

1. What is it used for?

The Head tag is a small piece of HTML code that functions as a sort of catch-all for the meta information associated with a given page/post. In other words, when a user visits a blog post, the HTML code in the head tag of that page will be what the user sees. In its most basic form, the head tag can simply contain the page’s

Title

, along with any

keywords

used to describe the content. However, in a nutshell, the Head tag is what allows Google to understand the context of your content. Knowing what it does and how it works can make a world of difference in your SEO efforts. For example, if you have a blog post about Paris, but you use the term ‘fashion’ in your

Keywords

, the person searching for ‘fashion’ and ‘Paris’ will see your post when they visit your site.

Some SEOs will go as far as to say that the Head tag is the most important piece of HTML on your site. If you want to be viewed by the right people, you will need to focus on getting the Head tag right.

2. What is the best version of the Head tag for SEO?

There are four different versions of the Head tag:

  • the no-frills basic HTML tag
  • the

    Description

    tag

  • the

    Meta

    tag

  • the Full HTML tag (Includes Header, Footer)

While all of these tags have their perks, the Full HTML tag is generally considered the best option. Why? Well, it is essentially a combination of all the other tags, meaning it has the best of all worlds. In general, the Full HTML tag is ideal because it provides a basic outline of your content while still allowing for the necessary customization. As a beginner, you will most probably want to use this version to get started. Later on, if you have some money to waste, you can always update to the

Meta

or

Description

tags to get the best of the best.

3. Don’t put too many keywords in the Head tag or else you will lose your ranking.

Keywords are like food for the soul of your SEO efforts. Just like food, keywords are necessary for your site to function, but unless you eat the right food, you will not grow big and strong. Now, like most things in life, you can have too much of a good thing, but in the world of SEO, stuffing your head tag with keywords will actually hinder your efforts. This is mainly because Google considers the

Keywords

field to be quite exclusive and does not consider it as a place for filler words. Too many keywords will make the person behind the search engine see your site as a massive keyword-riddled mess, which in turn will cause you to lose your position in the search results. To make matters worse, too many keywords can also make the person behind the search engine think you are trying to trick them with meaningless and/or unrelated keywords. To keep your site natural and relevant to the search engine user, try keeping the number of keywords to a minimum.

For example, let’s say you are creating a blog post about fashion trends for teens. You could include the terms ‘fashion’ and ‘teens’ in your

Keywords

, or you could use the alternative phrasing ‘How to dress your teen for the summer’ as that is actually what your blog post is about. While the first option would make your content more relevant to people searching for ‘fashion’ and ‘teens’, the second option allows you to keep your content more generic.

4. How do I get started with SEO?

In order to start optimizing your site for the search engines, you will first need to determine what you need to change. In most instances, the

URL

of a site will need to be updated to reflect the optimized version of the content. Once this is done, you can move on to the next step. This should not be difficult, as you will only need to perform these tasks on the pages that you deem important.

The basic steps to getting started with SEO are as follows:

  • 1. Choose a domain name and install a WordPress website
  • 2. Choose a theme for your site (Use a free theme or one of the many inexpensive options)
  • 3. Add content to your site using the theme you chose
  • 4. Use SEO tools to track the keywords and traffic to your site
  • 5. Adjust your content and URLs as necessary
  • 6. Measure the results of your efforts
  • 7. Choose your next step

Although this may seem like a lot of work, it is certainly not as complicated as it seems and with these simple steps, you will be able to see results in no time at all.

5. Don’t get discouraged if your site doesn’t rank right away.

Just because your site does not appear in the top 10 search results for your chosen keywords does not mean that you will never get there. In fact, it may take some time for your site to appear in the search results for these keywords. Additionally, oftentimes, it takes more than one attempt to get rank for your chosen keywords. The more you put into your SEO, the better your results will be. With a little bit of dedication, you will be able to see substantial improvement in your site’s ranking.

Taking the time to learn about SEO can be extremely beneficial. By understanding what is entailed with getting your head tag right, you will be able to better position your site for the best possible results.