WordPress Hosting – Which Host Is Right for You?

Many small businesses use WordPress to power their websites. Whether you’re publishing content for your customers to read or you want to provide content for other websites to read, WordPress is the perfect tool to get the job done.

One of the most popular web hosting platforms among bloggers and content creators is WordPress. According to Google Trends, searches for WordPress hosting have increased by 132% between March 20 and April 20 this year compared to the same period last year. Similarly, digital marketer and blogger Tiffany Brown observes that SEO (search engine optimization) for blogs has “evolved,” with search engine optimization practitioners emphasizing brand recognition over simple website traffic.

WordPress is a popular choice for small businesses that want to build a website but don’t have the resources or expertise required to install and maintain a traditional content  platform like Drupal or Joomla.

Features

WordPress’ main selling point is that it is easy to use and set up. You don’t need to be a programmer to use WordPress. Simply create a free account and you can start publishing content to your site.

In addition to being easy to use, WordPress offers a number of features that make it suitable for any business or individual. Here are some of the features that make WordPress so popular:

Free & Open Source Software (FOSS)

WordPress is a free and open source software project that is maintained and supported by a global team of volunteers. This means that you can download WordPress and use it without paying for a subscription or installing additional software packages.

This is particularly useful if you have limited resources or you want to create a site that you can’t afford to maintain. In these cases, using free and open source software makes it much easier for you to get started without investing a large amount of money.

WordPress also provides a wealth of free resources and support for users in terms of documentation, themes, and plugins.

Multisite

With WordPress you can create multiple websites within the same account. Each site in a multisite arrangement will have its own domain name and will appear in search results as a separate site. Your customers will be able to choose which site to visit when they click on a result from a search engine.

You can enable or disable sites at any time from your dashboard. This makes it easy to set up a test site to see how a design looks before making it live.

SEO-Friendly

Search engine optimization (SEO) is the practice of modifying a website to increase its visibility in search engines. Having a well-optimized site can significantly increase your traffic and drive more traffic to your site from search engines. Fortunately, WordPress makes it easy to optimize your site for maximum search engine visibility.

If you don’t want to go the DIY (do it yourself) route and want to hire someone to do the optimization for you, WordPress offers a number of SEO plugins that can make the process very easy. Some of the most popular ones are:

  • Ultimate SEO WordPress Plugin
  • SEO By Yoast
  • All In One SEO Pack
  • Meta Robot
  • Screaming Frog SEO
  • WP Yoast SEO
  • XML Sitemap

The key to having a well-optimized website is to ensure that all of the pages have the appropriate keywords incorporated into the content and that relevant keywords are used in the page titles.

WordPRESS also makes it easy for you to build your social media accounts into your website. Simply install the WordPress Social Network plugin and you can connect your social media accounts to your site. This will allow your visitors to follow you on social media and access your content when they visit your site.

Secure

One of the biggest draws of WordPress is its security features. The software is designed with the highest security standards in mind and the development team continually work to make WordPress more secure. Additionally, WordPress is committed to keeping its software free of glitches and bugs. Therefore, as a platform that is both free and open source, many people choose to use it due to its high level of security.

CMS (Content Management System)

A content management system (CMS) is a piece of software designed to make the writing and editing of content simple and effective. You can use a CMS to create and edit static and dynamic content across multiple platforms including Web, Android, and iOS. The most popular and free CMS for WordPress is called ‘Twenty Ten,’ and it was developed by the team behind the multi-award winning website, HoudiniCo.com.

Content Aggregation

Another useful feature of WordPress is its content aggregation functionality. You can use this feature to pull in content from any number of sources and display it on your site in an organized and curated manner. The most common use case for this feature is to pull in content from other websites and display it on your blog or website. This can be useful when you want to create a glossary of terms or highlight articles that you believe to be valuable resources for your readers.

E-commerce

If you’re running an online store, you can use WordPress with an e-commerce plugin to create a shop that you can sell products from. Some of the most popular e-commerce plugins for WordPress are:

  • WooCommerce
  • Shopify
  • BigCommerce

Along with the ease of use and high level of security, another benefit of using WordPress is that you don’t need to be a programmer to use it. This makes it accessible to people with limited technical knowledge who nevertheless want to set up a blog or online store.

WordPress is incredibly popular because it is easy for anyone to use. Additionally, you can use the software to build virtually any type of website you could want. With a little technical knowledge, anyone can set up a blog or website using WordPress.