How to Maintain a WordPress Website in 2018

WordPress is the most popular content management system (CMS) in use today, with more than 75 million sites built on the platform worldwide. It is most commonly used to create simple blogs or websites, but it can also be configured to function more like an online store or a social network.

The open-source software was first launched in 2004 and was originally created to function independently of a commercial provider. Although it was originally built for use with blogs and personal websites, the platform has since taken the world by storm and is now being used as the basis for huge online stores, such as Shopify, Squarespace, and Wix.com.

Since its inception, WordPress has continued to mature and grow in popularity, and today it is considered one of the most secure and reliable platforms around.

Maintain A Professional Appearance

The look and feel of your WordPress website will greatly influence your visitors’ experience when they land on your site. You want to ensure that your website reflects your brand’s identity and that it is easy for users to navigate. Aside from creating a visually appealing website, you can take this opportunity to create a more professional appearance for your business. When maintained well, a WordPress website can look extremely similar to a custom-built site.

Offer Different User Experiences

Your WordPress installation can include several different user experiences (UXs), or modes of interaction, that you can enable or disable based on your needs. For example, you could create a basic or a premium version of your site, which provides a different UX. Or, you could separate your blog from your company’s website by creating a standalone version of your business’ site.

Take Advantage Of Modern Technologies

Since the development of WordPress, the world of web technologies has evolved, and so has your ability to take advantage of them. You can use several web technologies, including HTML5, CSS3, and JavaScript, to create flashy layouts, animations, and dynamic components for your site. You can also use serverless technologies, such as Cloud Functions for Google Cloud, to create fully-featured sites that load extremely quickly.

Make Updates Easily

Keeping up with the ever-changing world of web technologies can be difficult, especially when dealing with a CMS that is as popular as WordPress. You can utilize several different plugins, or third-party applications, to make updating your website as simple as possible. Many WordPress plugins are compatible with each other, and can be integrated into a single tool to make updating tasks simpler.

Make Custom Changes To Your Site

If you are a programmer, you can utilize a number of different open-source tools, like GitHub, to make custom changes to your website. This can be extremely useful if you want to change the way your site looks or works, or if you need to add functionality.

Secure Your Site Against Online Attacks

As the owner of a WordPress website, you have the option of including several different security plugins to further protect your site against online attacks. These plugins can scan your site for malware, remove spam, and even prevent login attempts from untrusted users.

Reduce Site Administration Tasks

The number of tasks that you need to perform to maintain a WordPress site can multiply if you have a large site with several authors. Having a team of people helping you maintain your site can significantly reduce the amount of time that you need to spend on admin tasks. Tools, like the popular WordPress Multi-User (MU) plugin, can help you manage user permissions and enable you to give different people unique abilities to publish content or make changes to your website.

Monitor Your Performance

WordPress includes several built-in tools that you can use to monitor the performance of your site. These tools provide you with information about the health of your site, including traffic, page views, and estimated earnings.

Optimize Your Content

You can use several different tools to optimize content on your site. Every piece of content, including images, videos, and infographics, needs to have a unique value proposition (uVP) that will make the user visit or click on your content. A good rule of thumb is to create content that is helpful, entertaining, or educational. You can build a strategy around this to determine the type of content that you need to create to benefit your business.

Generate Leads

Even though your site may look beautiful and functional, it is important to remember that you are creating marketing content for specific leads. You can incorporate several techniques, like SEO (search engine optimization) and PPC (pay-per-click), to generate leads for your business.

Make Money

Depending on how you configure your site, you can turn it into a money-making machine. You can use tools, like Google AdSense, to generate revenue from displayed ads or you can incorporate affiliate marketing into your strategy to generate sales. You can even make money with a simple click-through on a product review website.

If you are looking for a free way to make money from home, you can find several opportunities within the WordPress community, including affiliate marketing, which allows you to earn a commission on any sale or lead generated from your site. You should consider looking into these options before deciding that web hosting is not for you.

Is It Time To Move On From Blogging?

You can utilize several different tools, or platforms, to write and publish content online today, and that trend is not going anywhere. Far from it. If you are considering shutting down your blog, or switching to a simpler platform, you should do so before the end of 2018. WordPress is a powerful and flexible tool, and it has a strong ecosystem that allows you to expand your capabilities quickly.

If you are looking for a blogging platform, the range of options out there is extensive, from free to paid. For those who want to dive into technical capabilities, there is Joomla! and other CMSs, like Drupal, that provide more features and flexibility. If you are looking for a content management system that can be used to create a fully functioning eCommerce store, Shopify has you covered as well.

Whatever your needs, WordPress has a solution, and it is a robust platform that you can grow with over time to fit your needs. Security, functionality, and performance are all excellent, and with WordPress, you will not miss a beat when it comes to keeping up with the trends in web technologies.