How to Create a WordPress Website in Mesa AZ

If you’re looking to create a website to support your business or brand, you’ve probably considered using WordPress. With WordPress, you can easily setup a completely new website in a matter of minutes! You basically just need to enter some basic information and choose a theme that supports your business or brand. From there you can start adding content as soon as you can.

Although WordPress is extremely easy to use and setup, it doesn’t mean that your website will automatically become popular or even exist at all. To ensure that you reach your full potential as a WordPress user, you need to put in the effort to promote your website. Luckily, there are free and low-cost ways to help you promote your WordPress website.

The Basics Of SEO

If you’re just entering the world of SEO, you might be wondering what all the acronyms and jargon mean. To make things simpler, I’ll briefly explain the basics of SEO so you can have a better understanding of how it works.

SEO or Search Engine Optimization is the process of improving the ranking of a website or blog in organic search results on major search engines like Google. Essentially, SEO is all about making your site as accessible as possible via search engines like Google.

There are three basic steps you need to follow to get started with SEO:

  • Keyword research
  • On-site SEO
  • Off-site SEO

Let’s look at each step in detail.

Keyword Research

The very first thing you need to do to get started with SEO is to research keywords. What are keywords? In the world of SEO, keywords are words or phrases that users type into search bars to find what they’re looking for. For example, if you’re trying to sell kids’ shoes, you might want to look into the keyword “kids’ shoes”.

You can use free tools like Google Keyword Planner to easily find the popularity of any keyword or phrase. You’ll be able to see how frequently users search for that keyword or phrase and what types of advertisements or content they are likely to click on.

On-Site SEO

On-site SEO is all about making your website visible to search engines like Google. For this step, you need to make sure that your site is properly optimized for search engines. In layman’s terms, this means that you’re fixing all the little details and issues on your site that might cause it to appear poorly in search results. There are a few things you can do to improve your site’s SEO:

  • Make sure your site is mobile-friendly
  • Create a unique URL for your site
  • Add an optimized title for your webpage’s content
  • Use descriptive and high-quality content

With Google focusing on user experience and mobile-friendliness, make sure you’re not missing out on potential customers by creating a mobile-friendly, user-friendly experience. To make sure you’re not missing out on any customers, you can also create a unique URL for your website. Not only will this make your site more discoverable, it will also provide a way for people to find your website on their mobile phone. When someone clicks on a unique URL, they will be directed to that site’s content in their web browser whether or not they’ve ever heard of the company or brand.

To create a unique URL for your site, you need to combine the keywords or phrases you found in the previous step with your domain name. So, if you bought a domain from GoDaddy for example, you might want to enter keyword “GoDaddy” followed by the “.com” to create a unique URL.

A mobile-friendly, user-friendly experience will make your website more attractive to customers and potential customers. When someone lands on your mobile-friendly website, they will be able to quickly navigate your content without any problems. Since Google is now prioritizing mobile-friendliness and user experience, create a responsive design for your website or blog so that it displays well on all devices.

Off-Site SEO

Off-site SEO is all about expanding your reach beyond your website’s immediate vicinity via other websites and blogs that are linked to and/or from yours. Essentially, this is getting people to link to or from your site so that your site can be found when someone is searching for that topic. There are a few ways you can go about doing this:

  • Build a community around your blog
  • Participate in forums related to your niche
  • Join social media communities related to your niche

If you have a blog for example, you might want to consider participating in a blog roll or link list. A blog roll is when you link to other blogs that are relevant to your niche. For example, if you have a blog about hiking, you might want to join a link list for that niche.

Social media is everywhere and it’s often the first place people turn to when they’re seeking information about a topic. If you’re on social media, be sure to participate in relevant discussions about your niche.

If you want to create a link to your website from another website, you can use the “interlinked widgets” feature on your blog’s sidebar to connect with other blogs. Once you’ve established good content on your blog, you can use a free tool like Google’s XML Sitemaps to create a list of all the pages on your site. Then you can use another free tool called Yoast’s SEO plugin to easily create a sitemap that can be published on your blog. With a sitemap, you can easily inform search engines like Google about all the content on your site so it can be found easily.

If you want to truly reach your maximum potential as an SEO, you need to look into PPC or Pay-Per-Click Advertising. With PPC advertising, you can get ads on the google.com or bing.com search engines. These are ads that are paid for, which means you’ll need to pay for each click.

Make It Easy

The easier it is for your customers to find what they’re looking for, the better. To that end, ensure that your website is well-designed and easy to navigate. Minimalist design is growing in popularity and many businesses are seeing the value in maintaining a simple but clean and uncluttered design.

While being easy to navigate is important, the design of your website is also important. A highly-designed website can look professional and polished, something that will make your customers feel like you’re an expert in your industry. When they find what they’re looking for, they’ll be able to easily discover other content that’s relevant to them. Keep things simple yet bold and professional.

If you’re just getting started with SEO, it can be difficult to know where to start. Luckily, there are plenty of free tools online that can help you figure out the basics. With that, you can ensure that you’re not missing out on any customers simply because you didn’t know how to optimize your site. You can also use this information to your advantage by taking the time to learn more about SEO so you can become more effective in your endeavors.