How to Fix a Scaling WordPress Website
Have you ever tried to implement a marketing campaign for your WordPress website and hit a brick wall?
If so, then you know how frustrating it can be to set up a marketing plan only to have it fail because you don’t have enough traffic. After all, if you’re relying on organic (non-paid) traffic, you’re likely to hit a breaking point eventually.
Even if you’ve got a healthy budget, it can be hard to predict the size of your website’s audience. That’s why it’s important to have a Plan B in case your Plan A doesn’t work out as expected. If you find yourself in this situation, there are a few remedies to consider.
The Basics Of Scaling A WordPress Website
If you’re going to scale a WordPress website, it’s important to first establish the basics. Here’s a run-down of the things you need to consider:
The first and most fundamental step to scaling a WordPress website is to generate traffic. Without a steady stream of traffic to your website, you won’t be able to engage with your audience, let alone grow your business.
You can do this through various means:
- organic, non-paid search traffic via Google Adwords
- Paid search traffic via Google Adwords
- Conversion tracking and reporting
- Inbound marketing efforts such as SEO, content marketing, and social media
- Display advertising
- Affiliate marketing
- Traffic through ticket sites and directories
The type of traffic you’ll need depends on your target audience and existing consumer habits. If you’re trying to reach baby boomers in Chicago, for example, you might want to focus on organic Google searches rather than paid search ads. In addition, if you’re trying to grow your business internationally, consider localized search engine optimization (SEO).
Once you’ve got some traffic, it’s time to start creating content. Ideally, you’ll want to produce around six to twelve pieces of content each week. Depending on your existing resources, you might want to start small and build your way up. For example, if you’ve got a virtual assistant and freelancers, you can produce a podcast around a business interview you’ve done. Or, if you’ve got a team of writers, you can produce a steady stream of articles about trending topics.
User Experience (UX)
Another important factor to consider when scaling a WordPress website is the user experience (UX). In other words, how does your website make your visitors feel? If you want to improve the experience for your visitors, consider adjusting the following:
- The look and feel of your website (e.g., fonts, colors, and imagery)
- UX design trends and best practices (e.g., simplifying processes, adding animation, and more)
- The way content is presented (e.g., headings, bullets, layout, and design of text)
- How users navigate your site (e.g., the order of the links on your site’s navigation bar)
- The way users engage with your content (e.g., how they find value and meaning in what you write)
You can also use analytics tools to track the behavior of your users. For example, you might want to look at the average time users spend on your site, how many pages they visit, and which content types get the most engagement.
Your last step is to ensure the performance of your site. Does it load quickly? Are there technical errors that could be fixed? Are there any features missing that could be added to make the site more functional?
Depending on your technology stack, you might want to consider looking into the following:
- Server configuration (e.g., caching, web server, and security)
- Performance monitoring (e.g., monitoring your site’s logs to detect any errors)
- Load testing (e.g., testing different configurations and technologies to find the fastest, most efficient one)
- Content delivery network (CDN)
- Database optimization (e.g., using a feature-packed database, setting up proper indexes, and reviewing the work of your developers)
When it comes to scaling a WordPress website, there are many moving parts. A successful strategy will depend on your skills, the tools you have access to, and your ability to adapt as your business grows. Make sure you have a Plan B – and have a team you can rely on to help you execute.