How to Price Your WordPress Website – The Price of a Website Matters

I wish I could say that I had a clear idea of what my pricing plans were going to be like. But, to be honest, I didn’t. After all, this was a website that I had built with wordpress. And as you may know, wordpress is one of the most popular and versatile content management systems around. It’s very easy to use and offers a ton of functionality.

So, when it came to pricing, I actually had no idea. I had heard stories about people using wordpress to create amazing websites for free. But, knowing that I wouldn’t be able to sell anything on my site, I figured I might as well give it a try. And you know what? Even now, after I’ve been building and enhancing my sites with wordpress for over a year, I still don’t have a clear idea of what my pricing plans are going to be like.

In this article, I’m going to tell you my experience with pricing and why you may want to consider some variations of the plan that you use.

Why Should You Consider Different Pricing Plans?

Although it’s a great feeling to create an amazing website using a free tool, the truth is that you may not have the skills necessary to optimize and make the most of your site. And what happens when you do try to sell something on your site? You may encounter various challenges that could end up discouraging you from pursuing this tactic.

On the other hand, there is the cost factor. Building a wordpress site is a very affordable process, especially if you’re doing it on your own. But, once you have it set up, the cost of maintaining and enhancing it can quickly add up. Especially if you’re planning on charging for your product or service.

How Much Does It Cost To Build A Website With WordPress?

As I mentioned above, building a wordpress site is a very affordable process. However, there are a few extra costs that you need to consider. First of all, you’ll need to decide on a design for your website. This could cost you between $500 and $1,000. The design of your website can influence the overall feel and tone of your platform. So it’s important to choose a design that suits your needs.

To put this cost in perspective, I would need to mention that a premium theme costs around $500. And if you would like to change the theme once you’ve launched your site, this will set you back another $500. So, if you’re thinking about building a wordpress site, but are on a tight budget, try to find a free or discounted theme. Or, if you do decide to go premium, make sure to look for a coupon code.

Another cost that you need to consider is the cost of hiring a professional to help you with SEO and content creation. This is crucial if you want your site to perform well. I am able to build a functional WordPress website for $5,000 (plus some additional costs). But if you’re looking for something that’s more luxurious, you might want to bump up your budget to $7,500 or $10,000.

Pricing Based On How Many Features You Need

Depending on how much you need, you can decide how much you want to charge for your wordpress website. For example, if you don’t need a shopping cart but would like to have features such as blogs and galleries, you can create a basic website for a discounted rate of $2,000. Or, if you need a shopping cart as well as other premium features, you can charge $5,000. Keep in mind that these are just examples. You can determine how much you want to charge based on your specific needs.

Which One Should You Go For?

As I mentioned above, there are a few different options that you can choose from when it comes to pricing your wordpress website. But, before I get into which one you should go for, let’s look at the advantages and disadvantages of each type of pricing plan.


As the name would suggest, the free plan is the most basic and the least resource-intensive option. With this type of plan, you don’t have to worry about the costs that I mentioned above. All you need is a free wordpress account and a computer or mobile device to access the website. And even then, you don’t need a huge amount of storage space, just enough to store your media files. You also get limited functionality with this plan. For example, you can’t install any plugins and you don’t have any control over the appearance of your site. This is, in fact, what makes it such a popular choice among wordpress beginners. The only downside is that this plan is the most basic and minimalistic of the three. If you want more features, you’re going to have to pay for them.


The startup plan costs $5,000 and gives you a fully functional WordPress website with a shopping cart, blog, and gallery. What makes this plan so special is that you get all these features for free, as long as you’re a registered startup. In addition to that, you also get limited support from Woothemes, the company that created wordpress. From what I’ve heard, the support is quite good, so long as you need something simple.

On the other hand, if you’re a registered nonprofit, you can get the community plan for free. It’s exactly the same as the startup plan, except that you don’t get access to the premium features. These plans are great for people who want to get started with wordpress but don’t have the funds to buy all the necessary equipment and software.


If you have a digital marketing agency or a business owner who is willing to pay for quality content, you can consider offering themself-hosted blog hosting, for which you get full control over the design and functionality of your site. This means that you don’t have to rely on Woothemes or another third party to provide these services. You get the ability to install WordPress on your own server and can use any hosting service that you choose. Naturally, this also means that you’re in charge of maintaining and scaling your own server (if you decide to do that). The advantage of this plan is that you get the flexibility to fully customize the design and functionality of your site. You’re also going to have full control over how the content is displayed and structured.

On the downside, this plan can be very expensive, not to mention that you need to have a server that’s capable of handling several websites. Another factor to consider is that you, as the owner of the site, need to be available to provide support in case any issues arise.

Cloud Hosted

If you’re looking for a simple and cost-effective solution, you can consider the cloud hosted plan. This plan is slightly more expensive than the self-hosted plan, starting at $7,500 and going up from there. With this plan, you get all the features of a self-hosted site, along with the peace of mind that comes with having your site hosted on the cloud. You don’t need to deal with server maintenance or scaling issues. The hosting company takes care of all that for you.

On the downside, this plan doesn’t offer you the flexibility that you get with a self-hosted site. In addition, you have no control over the appearance of your site and you need to enable FTP access, which many hosting companies don’t allow.

So Which One Should You Go For?

As you can see from the above discussion, there are a few different options when it comes to pricing your wordpress website. But, before I get into which one you should go for, let’s take a step back and see how all this stuff relates to your needs.

If you’re looking for a simple and cost-effective solution, the cloud hosted plan may be the right option for you. But if you’re looking for maximum flexibility and quality content, the self-hosted option may be the right choice. To put it simply, if you don’t need all that functionality, the free plan may be the right option for you. Just be sure to check out all the different features that each plan offers, before you make a decision.