WordPress Website Problems – How to Fix Them
Having a website is essential for any business these days. In the old days, people would buy books from your website and become a part of your mailing list. These days, they might share a snarky comment or two about your product, subscribe to your email list, or follow you on Instagram.
However, despite its flexibility and vast audience, running a website can be difficult. If you’re new to the process or have run into some problems along the way, this article is for you. Here are some of the most common issues and how to fix them.
Unexpected Costs
One of the biggest fears any business owner will have is running out of money. When you’re starting out, it can seem like a penny will go a long way, but soon enough, those pennies add up. Websites can be expensive. Having a designer build you a beautiful, functional site will set you back thousands of dollars. Then there’s the cost of the domain name. The price of the basic top-level domain (TLD) is $13.95 per year. For example, www.ubercubed.com costs you $14.45 per year.
Thankfully, there are ways to keep your expenses low. You can purchase a generic top-level domain (gTLD) for as low as $5.19 per year through companies such as Google Domains. You can also find free web hosting with your own domain through companies like Hootsuite. Not only will this save you tons of money, but it will also give you the flexibility to try new things. If you find that your site isn’t performing well on mobile devices, you can always move it to www.mymobiledomain.com, where you’ll have full control over your own server.
Content Is King
Many businesses get so caught up in the technical aspects of their website that they forget what’s most important. If you’re running a blog, you know that content is the most vital piece to get right. When people come to your site, they usually have a specific goal in mind. Either they want to learn more about your product or service, or they want to read your latest blog post. As a business owner, it’s your job to ensure that these people land on the right page with the right information.
When someone lands on your site, what do you have there that would make them stay? Plenty of static pages with no content will send shivers down their spine. Having an informative page that gives them all the information they need about your product or service will make them highly likely to become a customer or lead.
The reason why having content is so important is because it helps to increase your Google rankings. When people search for your product or service name, they will see the blog posts that cover the topic. If you’re new to the game or are looking to increase your traffic, starting a blog is a great way to do so. You can also use a tool like Hootsuite to automatically pull in new blog posts into an alert feed. In the future, you’ll be able to subscribe to blog posts about your product or service, and get a digest of the content in your email.
You don’t need to focus on getting all the content perfect before you publish it, either. There are tons of tools out there that can help you to find the right words for your content. For example, you can use Hootsuite to create a free account. Then, you can use their built-in thesaurus to find the right synonyms and relevant antonyms for your content. Thesaurus.com is also a great resource for finding the right words. Type in the topic of your blog post into their search engine, and their algorithm will show you a list of words and phrases that they think are most similar to what you’re looking for.
Mobile-Friendly Is Essential
Just like most other businesses, your website’s performance on mobile devices is critical. People are constantly looking for ways to save money, so they might decide to visit your site on their smartphone instead of their laptop. If your site isn’t mobile-friendly, you’re losing out on a large audience.
There is no one-size-fits-all approach when it comes to making a mobile-friendly website. However, there are a few key things you can do. First of all, make sure that your site’s layout is optimized for mobiles. The better your design, the better your mobile experience will be. If your site doesn’t look great on a mobile phone, your visitors will instantly have a negative experience, which might cause them to leave your site.
Secondly, make sure that all of your site’s external links are mobile-friendly. Whenever you download a new app or visit a new website, the browser will ask you if you’d like to check out the site mobile-friendliness. Make sure that all your links are labeled as mobile-friendly, and check out any errors that might be lurking on your site. You can also use tools like Linkmate to check the mobile-friendliness of all your links.
SEO Is Key
Even though getting high-quality content is extremely important, so is getting that content to be visible to the right audience. The process of getting your content to be visible on the web is called SEO (Search Engine Optimization).
If you’re looking to optimize your site for SEO, you will need to work on various parameters. One of the most important things you can do is to make sure that all of your web pages have H1, H2, and H3 tags. These are the tags that search engines use to determine the relative importance of each page’s content. Having these tags will increase the likelihood of your content being seen by potential customers. You can also use your blog to build authority within the SEO community. While everybody has an opinion about blogging, the authoritative blog is a good way to establish yourself as an expert in your industry. People will link to and cite your blog posts in affidavits, court documents, and other important places on the web.
Backlinks Are Vital
Backlinks are links to your site that exist outside of the webpages. In other words, backlinks are how websites connect to other sites and serve as a measure of a site’s relevance to other sites.
If you’re looking to optimize your site, you will need to focus on acquiring more backlinks. Having more backlinks will increase your site’s relevance to other websites, which will increase the chance of your site being cited by others on the web. If you’re not sure how to get backlinks, there are a bunch of techniques you can use. You can try submitting your site to blog platforms like WordPress.com or Squidoo, or you can try inviting writers and big name bloggers to link to your site. You can even try getting social media accounts to like and share your site if you think they’ll be beneficial.