How to Start a Small Business with WordPress

In 2020, the world of business and marketing has changed. Thanks to the pandemic, businesses have had to close their doors to customers. However, with the economy eventually picking up, entrepreneurs have had the opportunity to explore uncharted waters. One such business is WordPress. With more than 55 million downloads around the world, WordPress is a popular choice among bloggers and publishers who want to spread their content online. In this article, we’ll explore how to start a small business with WordPress. You’ll learn everything from the basics of setting up a website to the advantages of using WordPress as your content management system.

Why Pick WordPress?

WordPress was first released in 2003 and since then it has continued to gain popularity. In 2020 alone, WordPress sites received 55.3 billion visits, according to the Google Analytics’. That’s an increase of around 30% from 2019. This exponential growth is credited to WordPress’ open source nature, which allows anyone to tweak the code and add new features.

WordPress is a free and open-source content management system (CMS). This means that the software is available to download and use for free. Additionally, the source code for WordPress is available to all. This encourages community building and collaboration, which benefits all users.

WordPress is often considered the Swiss army knife of the web. Not only can it be used as a blogging platform, but it also offers features that help online stores, real estate offices, and event organizers launch websites.

Setting Up a WordPress Site

Although WordPress can be used to create a completely free website, the more experienced and knowledgable users will tell you that setting up a WordPress site is more difficult than it seems. This is because you have to follow a step-by-step procedure that is quite extensive and there isn’t a lot of support when you have questions. If you’re looking to set up a WordPress site for your business or brand, it’s best to hire a freelance web developer who can help you navigate the process and get your site up and running in no time.

The Pros and Cons of Using WordPress as a CMS

When choosing a content management system (CMS) for your business or brand, it’s important to consider the advantages and disadvantages. You’ll need to weigh these factors to determine which one is the best fit for your needs. To that end, here are a few advantages and disadvantages of using WordPress as your CMS.

  • Advantages
  • Disadvantages
  • Summary

Advantages

  • User-friendly
  • Easy to use
  • Compatible with most digital devices
  • Secure
  • SEO-friendly

Disadvantages

  • Limited storage space
  • Limited customizations
  • Few themes to choose from
  • No support for complex features
  • Less SEO features

Summary

WordPress’ main selling point is that it’s a free and open source CMS. This means that you can download and use it for free. Additionally, the source code is available to all. This encourages community building and collaboration, which benefits all users. Additionally, WordPress is extremely user-friendly and easy to use. This has made it one of the most popular content management systems in the world. If you’re looking to set up a new business website or blog, or if you already have one and want to make some small edits, WordPress is the perfect choice.