How to Make a Website for a Woman Business Owner
A woman entrepreneur, business owner, or corporate executive can have an overwhelming amount of responsibility at work and home. Juggling everything from her fashion brand to her family, health, and finances, sometimes it can be hard to find the time to focus on anything other than just getting through each day. That’s why you need a personal life apart from your work. A place where you can relax, recharge, and focus on living your best life.
But what if you don’t feel like you have the time to dedicate to yourself? What if you don’t feel like you deserve a break but instead need to keep working hard to ensure your business stays afloat?
If that’s the case, you’re in luck because we’ve got you covered. Here are five steps to creating a female-focused website that will help you relax, recharge, and focus on living your best life.
Step one: Set the right tone and editorial calendar
Since you’re writing for a female audience, it’s essential that you set the right tone from the start and establish a cohesive editorial calendar. You don’t want to throw off a reader or potential subscriber with a sudden shift in editorial style mid-article or in the middle of a sequence of events.
The first step is to decide what you’re going to write about. Are you going to give advice on how to be a successful businesswoman? How to be the best wife? How to be a super mom?
Each niche comes with its own unique set of challenges and opportunities. You want to establish early on what you’re going to write about and make sure that everyone on your team agrees with the direction you’re taking the site. This will help keep you on track and avoid any unnecessary writer’s block later on.
The second step is to set a cohesive editorial schedule. Decide how often you’re going to publish content and stick to it. If you want to write about events, plan to publish at least twice a month. If you’re looking to expand into regular, weekly content, consider publishing on a Tuesday or Wednesday to generate maximum reach and engagement.
You also want to establish a pattern of consistency when it comes to your content. Does your content become more serious or light-hearted depending on the month or season? Are you going to write something different for an April Fools’ Day joke?
Consistency is key when it comes to establishing trust with your audience. Readers will begin to expect that you’ll always keep the good content coming and will begin to look forward to your publications.
Step two: Select the right platform
Based on your business and the type of content you’ll be publishing, you need to select the right platform. You want to find a place that’s comfortable and familiar to your readers. But you also want to make sure that it’s easy to use and doesn’t require too much technical know-how.
There are many options when it comes to website platforms. You want to choose something that’s flexible and offers the tools you need to build and grow your audience. To help you make the right choice, here are a few handy tips.
Look for a CMS (content management system)
One of the best things about the internet is that it’s always expanding, changing, and evolving to fit new needs and new technologies. Since your website is going to be published online, it’s essential that you find a way to update it easily and that the content always looks fresh and up-to-date. That’s where a content management system (CMS) comes in.
Think of a CMS as a software application that allows you to create and maintain websites with the click of a button. It creates an environment where content is easily managed and displayed throughout the site. So instead of spending hours trying to figure out how to embed a YouTube video into a blog post, you can simply click ‘add video’ and choose a template that fits your niche. And if you want to change the text at the top of a blog post, you can do so without having to touch a single line of code.
Not only does a CMS make website creation simpler, but it also makes it much more manageable. One look at any of the popular CMSes, like WordPress or Joomla, and you’ll see just how extensive their feature sets are. Essentially, a CMS can do everything from letting you create a fully functioning eCommerce store to hosting a blog or social media accounts.
Consider a stable and reliable web host
If you’re looking for a place to host your website, you want to make sure that you choose a reliable and stable web host. Not all web hosts are created equal, and it’s essential that you find one that’s going to be there when you need it.
Ask yourself these questions: Does the web host offer WordPress hosting? Can they provide me with a free domain name for a year? Do they offer Email Marketing services to new customers? What are their guarantees? Can I try out the service with no risk?
You’ll also want to make sure that the web host you choose is compatible with your CMS. Some CMSes don’t work with certain web hosts, and vice versa. So, make sure you check out their compatibility lists before you make a decision.
Step three: Design the site to reflect your brand
You’ve got a brand identity you want to maintain, whether you’re a luxury goods business or a health and beauty company, so it’s essential that you design the site to match. When you log in to your CMS, you’ll see a blank page with your logo and some text introducing yourself. That’s your site’s header.
It’s time to start establishing the atmosphere and feel of your site. What’s your brand’s voice? What makes you different from your competitors?
Your website’s design should match your brand identity and reflect your business’s style. If you have a clear idea of how you want your site to look, use a design tool like Adobe Photoshop or a similar image editing software to create a mockup of what you envision. You can find many free or cheap web templates that you can adapt to fit your needs.
The header, footer, and sidebar, which we’ll get to in a bit, are all part of the design landscape. You want to make sure that these elements reflect your brand and message. While the header is there to attract and engage your readers, the footer is where you’ll find the legal boilerplate, privacy statements, and such.
Step four: Customize the look of your site with a header, footer, and sidebar
Once you have your header, footer, and sidebar established, it’s time to start adding content and filling it with useful information.
These are the three basic building blocks of any website. A header is what’s above the fold, or at the very top of the browser window when someone opens up your site. A footer is what’s below the fold, which is the area right below the browser window’s scroll bar. A sidebar is attached to the left or right side of the page, depending on the direction the browser is scrolling. You can also find the sidebar attached to the top of the browser window if the content is too tall to fit in the available space on the initial page.
To create the above example, start by typing a short phrase in the text box at the top of the header and pressing enter. This will auto-fill the entire header area with your chosen text. Choose a catchier heading for your blog and you’ll have a brand new, unique header for your site.
Now that you have a header, it’s time to move on to the footer. To create a brand-identity footer that will stay consistent, download a footer template from your CMS and customize it with your business information. You can get a head start by copying and pasting the content from your header onto the footer. If you have a one-page website with no navigation bar, your footer will be the only thing between you and the wilderness.
Your third and final step is to add content to your site. Type the content you want to appear in your blog post or page and organize it into topics. Remember, your website is a reflection of your brand. So, make sure that everything you add ties into your brand identity. Are you a healthcare company looking to educate your readers about different diet tips or fitness trends? Or do you want to start a wellness blog and want to provide your readers with the latest trends in skin care?
Whatever the case may be, you want to make sure that all your content connects with your target audience.