Why Does Amazon.com Come to Your Website?

Amazon.com is one of the most popular companies in the world. Their products range from books to electronics to clothes and pretty much everything in between. As it turns out, Amazon has a whole lot more than your traditional online store. They have a whole lot of tactics that they use to gain a competitive advantage in marketing and selling their products. One of these strategies is coming to your website. Let’s explore.

Why Should You Care About Amazon’s Strategy?

As a business owner, marketer, or content creator, you might be wondering why Amazon would want to come to your website. After all, you’re not their target audience, right? In fact, you might be wondering the exact opposite; why would Amazon want to reach out to your target audience and potentially turn them into customers?

The answer is quite simple. Your target audience probably already uses your platform to search for products. So, when they are on your website looking for products, Amazon’s algorithms will recognize that you’re speaking to someone that already has a relationship with your company.

For example, if you run a blog for women’s fashion, and you know that a decent chunk of your audience are probably Amazon users, then it’s entirely possible that Amazon may show up in the top spots of your blog’s search results. When this happens, it’s the equivalent of someone coming to your website to buy a fashion-related product and then making a purchase after having found your blog post and landing page about fashion.

What you want to avoid is showing up on a Google search for your brand and competitor’s brands, with ‘not applicable’ as the sponsored result. This is, in fact, not at all good for your business. When someone clicks on this result, they may well leave your website, never to return. They may also choose to ignore your offer of the products you’re promoting because they don’t really want to shop for items related to your niche.

Now, the flip side of this is that you may well get a few extra customers from Amazon.com’s efforts, but it’s not always going to be the case. There will be times when your competitors’ websites get the better of you in the rankings and Amazon’s algorithms place them above you. In this scenario, it’s quite possible that a few Amazon users will land on your site solely because of your competitors, rather than your content or marketing efforts. In a nutshell, it’s always a case of ‘win some, lose some’. You just need to make sure that you’re not losing too much. Otherwise, it may be time to revisit your website’s strategy and consider pivoting to a different digital marketing channel that works better for your target audience.

For the sake of this article, we’ll assume that you’re a business owner trying to grow your business and that you’re open to new opportunities that can help you achieve this. If this is the case, then you should care about Amazon’s strategy because it can help you improve your marketing efforts and gain a foothold in a new marketplace. The fact that Amazon’s strategy can help you will be proven later in the article.

The Anatomy of a Perfect Page

From the outside looking in, there’s not a whole lot to categorize as ‘perfect’ when it comes to a website. Your page needs to be functional, of course, and it needs to look good, but if you want to attract more customers or just improve your SEO, then there are a number of elements that you can tweak.

When it comes to the SEO of a web page, you’ve got a number of options when it comes to what you might want to include. You could include a bunch of keywords in the page’s content or headings, or you could include links to other websites and blogs that are relevant to your niche. You could even include videos, podcasts, or other types of content that might be helpful to someone who is searching for the information you’re offering.

All of these elements, when added together, can help build your audience’s trust in you as a source of information and drive more people to your site. What’s more, you can track the progress of any changes you make to your site’s SEO using free tools like Google’s Webmaster Tools. This way, you can see exactly what’s working and what needs to be changed to achieve greater results.

It’s also quite important that your content reflects what the search engines consider ‘good content’. If you start noticing that your content is appearing at the top of the search results for dubious keywords, then it may be time to revisit your content’s strategy and determine if this is really the type of content your target audience is turning to you for. You could always reword content or change the order in which you present certain pieces of information to ensure that your content always ranks well in the search engines.

The Importance of Mobile Optimization

For a while, mobile phones couldn’t even be considered a viable option when it comes to accessing the internet. Slowly but surely, though, smartphones gained popularity, and with it, came the ability to navigate the web via a mobile app or website. This is primarily thanks to advancements in HTML 5 and CSS 3 that allowed for fluid layouts and quicker load times.

For a business that sells products online, it’s quite important to ensure that your website works well on mobile phones. In today’s world, more people are accessing the internet on their smartphones than they are on personal computers. If your site doesn’t look great on a mobile phone or doesn’t function well when accessed via mobile app, then you’re losing out on a lot of potential customers. Luckily, there are a few things you can do to fix this.

Most importantly, make sure that your site’s design looks great on all devices. While the default look of a site might change depending on the platform it’s being accessed from (e.g. a phone vs. a computer), you should still be able to pull up a website and feel like it belongs on a laptop or a phone screen. Remember, your target audience is most likely using your site on a smaller screen, so you want to make sure that they feel like they’re doing everything correctly and that their experience is as good as possible.

Next, you want to make sure that your site loads quickly and doesn’t lag or freeze up the device. This is especially important if you’re using a lot of JavaScript and CSS to make your website look more engaging. If your site takes more than a few seconds to load, then you’re losing out on a potential customer who is either going to leave or wait a while (maybe even until the end of the day) for their product to load.

A good rule of thumb when it comes to website speed is to make sure that your site doesn’t take more than three seconds to load over 3G networks and 12 seconds over slower WiFis. In reality, it usually takes longer for large photos and videos to load, so you may want to consider cutting out or downplaying these types of assets to save on website speed.

Finally, make sure that your site is mobile friendly by testing it via a service like Google’s Mobile Testing Tool. This tool allows you to simulate how a user might experience your site on a mobile phone. Essentially, you enter your URL into the field and the tool will show you how to optimize your site for mobile users. 

If you can get all these basic fundamentals right, then you’re well on your way to having a successful online store. From an outsider’s perspective, it might not look like much, but trust me; if you put in the work, it can be quite profitable.