WordPress: Why is the Navigation Dropping into 2 Rows?

It’s pretty common knowledge that Google’s mobile search results are favouring mobile-friendly sites, and away from the old school web browsers. But what exactly does that mean for small businesses?

Since the majority of customers are now finding your website on their phones, you may be tempted to design your site according to the mobile trend and cram it as much as possible into a small space. Truth be told, this may cause you to create a bloated, ungainly mess.

Thankfully, there’s an alternative. And it’s one that applies to all platforms.

Consider using a content management system like WordPress to build your site. Not only will it make creating and editing content easier and more manageable, it’ll also provide you with all the additional benefits that come with a fully-fledged web platform.

Better Performance

One of the main reasons why people are moving towards mobile-friendly websites is to improve their performance. In 2018, Google officially announced and began encouraging website owners to implement ‘performance-based ranking’, making mobile-friendliness a ranking factor. What does that mean for you as a business? Better performance on mobile means that your website will load faster on a customer’s phone. And given that people are generally less willing to wait longer for a website to load on a mobile device, you can bet that they’ll be leaving quickly if your site takes too long to load. In a nutshell, better performance on mobile means higher conversion rates.

Navigation Is Easy

Back in the day, people tended to find their way around a site using the site’s traditional navigation bar. However, things are quite a bit different now. Most websites employ some sort of custom, mobile-friendly navigation bar that not only looks great but is extremely easy to use. Instead of having to hunt for the ‘Home’ button or the ‘About’ page, you can see at a glance what features your site has to offer. Naturally, this makes navigation a whole lot easier. Even if you’ve never used a CMS before, you’ll have no problem figuring things out. You’ll also be able to maintain a clean interface by opting out of using the site’s default styling. For example, you can have a look at how [JWPATH] has implemented their mobile navigation bar in the image below.

Content Is Organised

When you use a CMS like WordPress, content is generally organised into ‘posts’ or ‘pages’. On a website, posts are typically the chunks of content that you write to attract visitors to your site. Pages are typically where you’ll find the content that is designed to be a ‘portfolio’ of sorts – a collection of your work that you want to share with your audience. Essentially, posts and pages are the building blocks of a website. And that means that they’re arranged in a fairly logical way.

As it turns out, posts and pages are also the perfect building blocks for a mobile-friendly website. Because posts and pages are already neatly arranged, they’re extremely easy to scan on a mobile device. As a result, you’ll see fewer dropped visitors and quicker load times. Fewer load times mean a happier, more engaged customer.

Optimised For Mobile

Let’s state the facts: almost all computers and mobile devices are now being used to access the internet. In other words, if your site isn’t mobile-friendly, you’re losing out on the majority of potential customers. When it comes to search engine optimisation, websites that are optimised for mobile perform better than those that are not. And what’s more, they perform better throughout the entire mobile search engine results page. In other words, if your goal is to have your website perform well in Google search results, you must make it mobile-friendly.

Cross-Platform

If you’ve used a CMS like WordPress in the past, you’ll know that it is a pretty popular content management system with a lot of functionality. What that means for you as a business is the ability to use the same WordPress account and content across multiple platforms. For example, you can have a WordPress website that is accessible via mobile and desktop devices. Or you can have a blog that you can access from any device.

Building a mobile-friendly site with WordPress is a lot easier than you’d think. And while we’re sure that there are a lot more benefits to using a CMS like WordPress, these are some pretty good reasons to consider the platform.