10 Ways to Send Bulk Email Through X10 Hosting
Email marketing is a form of digital marketing that involves the marketing and sales of products or services via email.
The purpose of email marketing is to communicate with potential customers regarding a company’s products or services.
Often, companies will use email marketing to send out periodic emails to keep customers up-to-date on sales, special offers, and new products.
However, there are several ways that a company can use email marketing to send out bulk emails. The key is to figure out what works best for your business.
Here are 10 ways that you can use to send out bulk email messages through your X10 Hosted Email accounts.
1. Create automations
With every business, especially those who are growing quickly, automations are key. Using automations you can trigger actions based on criteria you specify (such as the receipt of a purchase or the submission of a lead).
Creating automations in Mailchimp or ConvertKit is easy and is a great way to send out weekly, biweekly, or monthly emails without too much effort. Additionally, you can set automations so that they only send out at certain times of day. For example, if you want your automations to only send on weekdays, you can set the frequency to only trigger on weekdays.
2. Use a tool like Mailchimp or ConvertKit to create marketing lists
If you’re reading this, then you’re probably already aware that Marketers typically segment their customers into lists. Using a tool like Mailchimp or ConvertKit to create marketing lists is the simplest way to go about segmenting your customers.
Let’s say that you run a car detailing business and you wanted to send out an email to existing customers announcing special offers and discounts for car washes.
Using Mailchimp or ConvertKit, you can create a list of customers and then segment that list into subsets like “first-time shoppers,” “three-year-plus customers,” or “veteran customers.”
With marketing lists you can perform several actions based on the list members’ behavior. For example, you can send out a discount offer to customers who have not made a purchase in the last six months or you can send out a series of emails to customers who opened your email but did not click on any of the links within it.
3. Use a tool like AWeber to connect with your fans and subscribers through social media
If you’re active on social media, then you know that it’s almost impossible to stay relevant in today’s world of social media without having a presence on all of the popular platforms.
To connect with your fans and subscribers on social media, you can easily use a tool like AWeber to create, manage, and send out automated emails based on the actions taken on your website.
For example, if you have a blog and you get a lot of engagement (hits) on your blog’s content, you can create a series of posts (using a tool like HubSpot) linking to products that you offer and then you can associate those products with an AWeber email list. When someone reaches the end of your blog’s content and clicks on a link to an item, that item’s sales page will load in a new tab.
From that page, they can make a purchase or leave the website and you’ll receive an email notification from AWeber with the sale’s details and the option to re-activate the sale (if they left the site before making a purchase).
4. Use a tool like Mad Mimi to create and send out weekly emails to your users
Mad Mimi is a tool that was designed to make it easy for non-tech-savvy business owners to send out weekly emails without having to write each email from scratch.
Mad Mimi’s goal is to make sending emails a breeze for anyone who is passionate about their customers and eager to grow their business. The idea is to reduce the amount of time it takes to send out a weekly email and to make sure that each email is perfectly written and contains the right information.
Creating and sending out a weekly email with Mad Mimi is extremely easy. Simply type in the email’s content (using the Mad Mimi short-hand), add your own personal touches, and then hit send.
You can also schedule when the email will be sent out (using the tool’s calendar feature), add images, and make the email more personalized by including names and faces.
5. Use a tool like Campaign Monitor to track the success of your email campaigns
Campaign Monitor is another tool that was designed for marketers who want to stay organized
and track the success of their emails.
With Campaign Monitor you can segment your email lists, set up automatic email campaigns, design templates, track email opens, and follow-ups — all from one place.
You can use Campaign Monitor to follow the progress of a particular email campaign or you can use the tool’s integrated analytics to track the success of your entire email program.
One of the standout features of Campaign Monitor is how quickly you can find and pinpoint the exact causes of problems. For example, if you’re getting a high bounce rate (the percentage of emails that are opened but not acted upon), you can easily pinpoint the root of the problem using the tool’s reporting feature.
6. Use a tool like Mailgun to send email campaigns through a SMTP server
Mailgun is a tool that provides what it called a “Single Email Delivery” (SED) service. This service allows you to send out emails through a smtp server (the giant among Email service providers) without having to worry about the technical details of setting up a mail server.
Sending out emails through a smtp server is much easier than having to set up your own mail server. Simply go to Mailgun’s website, enter your email address, and then click on the blue button to get started.
Once you’re connected to the smtp server, you can get to work creating your email marketing campaign. You can use Mailgun’s own in-house designed SMTP server to ensure that your emails reach your subscribers.
7. Use a tool like Drip to create and send out email campaigns regularly
Drip is another tool that provides Email marketing services along with a SMTP server. Similar to Mailgun, Drip simplifies the process of setting up an email marketing campaign.
Drip provides several handy features that make sending emails much simpler. You can easily create drip campaigns with pre-designed templates or you can use the tool’s intuitive drag-and-drop editor to design your email campaigns yourself.
Drip also allows you to segment your email lists, set up regular email campaigns, and monitor the progress of your campaign all from one place. If you’re looking for a quick and easy way to get started, then Drip is the tool for you.
8. Use a tool like HubSpot to create highly personalized emails
HubSpot is a tool that provides all of the functionality of a traditional business-focused CRM (customer relationship management system) combined with features that are useful for marketing teams.
With HubSpot, you can perform several actions based on the information found on your website and within your email campaigns. For example, you can set up automated emails based on the information found on your website. Additionally, you can create email templates that can be used over and over again.
On the marketing side, HubSpot provides several features that make creating and sending out personalized emails simpler. For example, you can set up automated email campaigns based on customer behavior found on your site. Additionally, you can use the information in your website’s archives to create personalized emails for your customers.
Creating personalized emails using HubSpot is extremely easy. Simply type in the email’s content (using the HubSpot short-hand), add your own personal touches, and then hit send.
You can also use HubSpot’s reporting features to track the success of your email campaigns. The data is presented in a simple and straightforward way so that even non-tech-savvy business owners can understand the results of their efforts.