YouTube and a WordPress Website: How to Make It Work Together

Many businesses have turned to YouTube to help them establish themselves as an authority in their industry, and experts predict that 2021 will see an increase in the use of video content.

The video platform has established itself as the place to be for business information and insights, inspiring content, celebrity interviews and more.

While YouTube can be an incredibly effective tool for marketing and brand awareness, many businesses have yet to fully realize the potential of video content.

The video platform is constantly evolving, and so are the ways in which businesses can utilize it for their advantage.

What’s more is that entrepreneurs are increasingly realising the importance of having a cohesive video content strategy across all platforms, and with the rise of TikTok and other platforms taking video content seriously, businesses should really consider this.

Why Should You Have a YouTube Account?

In times past, people might have turned to forums or listservs to research or get advice on business topics. While these options still exist, people can now get the information they need from virtually anywhere, at any time, on the internet.

If you’re serious about your business, you’ll want to be sure that you have the right information at your fingertips, and one of the best places to find this information is YouTube.

Even if you’re not online much, you can use the platform to watch videos on a variety of topics, ranging from business to culture to science and technology, all in one.

Because of YouTube’s educational videos, it has become a popular choice among K-12 students, who have access to tools such as Explainlikeimnottingleton to help improve their grades (especially in English).

Creating a Video Content Strategy

While it’s always good to have a presence on as many platforms as possible, in today’s world, your video content strategy should look different to each platform.

You should have a video content strategy for YouTube, a different strategy for TikTok and a third one for your company’s own website. Additionally, you should be using other platforms, such as Instagram and Snapchat, to raise your brand’s awareness and engage with your audience.

A great way to get started is by asking yourself these questions:

Who is my audience?

This is the question that needs to be answered first whenever you’re developing video content. Who is your audience and what do they want? Are they looking to hire you, learn something from you, or give you their support in some way?

You can start by identifying your audience’s demographics and psychographics. For example, if you’re making a cooking video, you might want to target adults aged 18-29. Why? Because they’re the ones most likely to be interested in your subject matter and may also be more likely to purchase your products or services. 

What is my video’s purpose?

This question will help you determine what type of content you’re making and why. Is your video to inspire people to follow your lead? To teach them something new? To explain a complex topic in a simple and fun way?

The answer to this question will affect how you approach creating and editing your video content. If you’re planning on creating video content to inspire people, you’ll need to approach it from a different perspective than if your goal is to teach people something new.

What are my video’s goals?

This question will help you determine what type of results you’re aiming for after creating your video content. Do you want to get more YouTube views? More clicks on your ads? Getting your video featured on a famous website?

The answer to this question will affect how you choose to measure the success of your video content strategy. If video is a form of content that you know will inspire interest and engagement, you may want to consider using video marketing tools to track the results of your efforts. The truth is nobody can accurately forecast the results of their video content strategy efforts, especially while things are still in the experimental stage.

The Rise of Short-form Video

While YouTube has always been the place to go for long-form videos, the video platform has seen a shift toward shorter-form videos.

This trend has been prompted by TikTok’s signature short-form video feature, which recently surpassed 500 million monthly active users.

If you’re new to video, this feature might feel like a game changer. You create a video explaining what you do, and the platform automatically creates a playlist of interesting videos from which viewers can choose.

If you’re a business owner, this feature can help you reach and engage with your audience more effectively. You don’t need to take the time to find relevant content for your business, because the platform does that for you.

TikTok has also launched a live video feature, which allows creators to hold real-time conversations with their audience. This feature makes it easy for businesses to have meaningful conversations with customers, provide them with valuable information, and even answer questions.

If you’re looking to gain traction with your audience, try out a short-form video campaign. You can put your video on multiple platforms, including Twitter and YouTube, and track the performance of each one individually.

Creating a Video Content Calendar

Videos that are two minutes or less typically get the most views, but that doesn’t mean that creating shorter videos is the key to attaining massive success on YouTube.

Calendars are extremely effective at keeping track of something important, and you can use one to keep track of your video content schedule. Just set a reminder a few weeks before your next video’s release date and you’ll be able to ensure that you don’t miss a beat.

Videos that are published on the same day tend to get the most views. To ensure that you don’t miss a chance at gaining a following on YouTube, you should try to shoot and publish new content every two weeks or so.

Using Analytics to Track Results

If you’re looking to track the results of your video content strategy, you don’t need to look far. YouTube offers a variety of tools, all of which can help you analyse the performance of your content.

You can use the platform’s built-in analytics to track the number of views your videos obtain, as well as the demographics and psychographics of your audience. You can also use tools like Google Analytics and HubSpot, which offer a variety of features, to gain more insight into how users interact with your content (and why).

Choosing the Right Platforms

Just because YouTube is the biggest video platform doesn’t mean that it’s the best option for every business.

To help you choose the right platforms for your video content strategy, YouTube conducted a study that looked at the video platforms that musicians, brands, and influencers use to reach the greatest number of people.

The study found that musicians and influencers use TikTok to connect with their audience, while brands use Instagram and YouTube to build their audience.

If you’re a brand, you may want to consider investing in video content, since nearly 70% of adults in the US use the platform. If you’re an entrepreneur or a musician who wants to become a business owner, focus on establishing yourself as an expert in your industry and creating a brand for yourself.

Since YouTube’s main audience is people aged 18-29, many businesses choose to use the platform because it’s a familiar place for this audience. Plus, with TikTok’s popularity among this demographic, businesses can easily gain popularity on the platform.

To Do List

If you’re looking for a place to start your YouTube video content strategy, here’s a list of everything you need to do: