How to Create a Professional Website with WordPress and YouTube
People are shifting to digital platforms to discover content. With the rise of TikTok and Instagram, videos are becoming a more prominent part of our reality. People are less likely to open up a newspaper and more likely to open up their smartphones and click on a video to learn something new.
With this shift comes a demand for video content. To stand out from the competition, you need to create high-quality video content that will make your viewers click on your channel to learn more. But how?
While it’s easy to get started creating videos, it’s difficult to maintain a consistent pace as a content creator. Between filming, editing and marketing your videos, it’s no wonder that most content creators opt for simplicity and leverage a professional website to host their videos.
What is a professional website?
A professional website is one that is designed to look and feel like a company or business’s physical website, but it’s online. The look and feel of your site will impact your video’s ability to pull viewers in and keep them engaged. To create a professional appearance for your web content, make sure that your site’s design is simple, easy to navigate and has a clean layout. Also, include a phone number at the top of your site so that visitors can contact you directly via phone or email.
Why should you make your video content accessible online?
Many businesses are moving their customer-facing operations online. This means that they can have a digital presence that is separate from their physical location. A video is an excellent way to connect with a potentially larger audience beyond your normal customer base. You can use videos to explain your products or services, show how something works in real life, highlight important information or education, or share anything that will interest your audience. Creating videos is easy, and there are plenty of free tools online to help you out.
The Essie Awards
To demonstrate the demand for quality content online, let’s take a quick trip down memory lane. In August of 2017, Twitter user EssieAward nominated the most outstanding YouTube videos from the previous year. This was essentially an award for the most captivating and informative videos of 2016. This year’s awards judged more than 1,600 videos from 77 categories for a total of 12 finalists, which were then whittled down to the top ten winners in each category.
In 2018, the format was changed. Instead of identifying the best of the best, the EssieAward now gives viewers a better glimpse into the workflows of YouTube creators. Using a combination of in-video and in-script instructions, the creators walk viewers through the process of creating a professional video. While the category of best educational YouTube channel remained the same, the overall number of entries increased by 35% compared to last year.
Further demonstrating the interest in short-form videos, TikTok’s newest mobile app, TikTok Connect, offers a short-form Video Story. These are 15-second clips that can be used to share stories, showcase products or services and feature animation.
Create a professional website
If you’re interested in creating a professional website with WordPress and YouTube, then there are four things you need to do. First, find a reputable contractor or web designer who has experience in creating media websites. This person will be able to give you tips on how to make the most of your new site’s platform and optimize it for SEO. Second, familiarize yourself with the various video platforms available on the internet. You’ll want to find one that fits perfectly with your content strategy and branding.
Next, create a unique and memorable website URL. You can do this either by implementing a special URL shortening service like Bitly.com or directly through WordPress. Either way, make sure that your chosen URL is easily searchable and memorable.
Then, optimize your website’s content for SEO by using the proper keywords in your content, creating quality internal links between pages and giving each page an adequate amount of content. When Googlebot crawls your website, keywords will appear in green underlined text, indicating that these are the terms Googlebot has identified as being relevant to the content within your site.
Last but not least, make sure to purchase a quality digital certificate from a reputable CA to ensure that your site is secure.
Why should you use WordPress for your website?
There are hundreds of reasons why you should choose WordPress as the platform for your website. Here are a few of the most notable ones.
Secure & Professional
When you use WordPress, you’re not only creating a professional web presence, you’re also helping to save the environment. Let’s take a quick look at how.
WordPress’ servers are regularly and repeatedly scanned for vulnerabilities, which are then promptly and actively patched. All of this keeps your site’s servers running smoothly while also preventing dangerous malware from infecting your site. When someone visits your site, they’re not only downloading your content, they’re also helping to keep your site’s servers up and running. This means that even if you host your site on a free service like WordPress.com, you’re still benefiting the environment.
One of the significant advantages that WordPress provides is that it is a completely open-source platform, meaning that its source code is publicly available for anyone to review and contribute to. When you download WordPress, you’re also downloading hundreds of thousands of lines of code that are actively maintained and improved by a team of people with varying expertise, such as designers, developers and writers. This makes WordPress the ultimate collaboration tool and education platform because anyone can look at the code and contribute. The more you download and use WordPress, the more you’re contributing back to the community.
If you’re seeking a free, secure, eco-friendly and educationally-sound platform, then look no further. WordPress is the clear choice.