How to Create a WordPress Portfolio Website
What is a WordPress Portfolio Website?
A WordPress portfolio website is a simple yet effective online presence that allows you to showcase your work and establish yourself as an expert in your industry. Its function is fairly straightforward – provide a space for you to display your work, with an emphasis on user-friendliness and visual appeal.
The main attractions of a WordPress portfolio website are the vast amounts of themes and plugins available to create a fully-fledged digital art gallery. Combine this with the fact that it is completely free and open-source software and you have an incredibly attractive proposition.
So what are the necessary steps to create a WordPress portfolio website? Let’s take a look.
Selecting a Niche
The first step in creating a WordPress portfolio website is to pick a niche. This is a broad area of work that you are specifically going to focus on. For example, if you are an artist, you might want to create a site that showcases your work. Or if you are a designer, you might choose to focus on fashion. Whatever your area of expertise, there is a niche out there that you can be successful in.
In choosing a niche you want to consider the following:
- Your experience in the niche. Are you an experienced marketer who has previously managed online content for a living? Or are you a fashion designer who has always fancied themselves as a writer?
- The size of the niche. Are there millions of people searching for content on your subject matter every month?
- The authority to speak on the subject. If you have extensive knowledge in your niche, then undoubtedly you will become an authority on the subject. People will come back to you for advice and you will drive profitable sales.
- How large is the niche? How many people will you be competing with for customers?
Domain Name And Website Design
If you are looking to create a WordPress portfolio website, the next step is to pick a domain name and build a web design. The former is essentially the address of your site (e.g. mysite.com) and the latter is how you want your site to look (e.g. www.mysite.com).
When choosing a domain name it is advisable to go for a niche-specific name. For example, if you are creating a fashion blog, you might want to consider fashionista.com. If you already have a brand, it might be a good idea to incorporate it into your domain name. For example, if you are designing a food blog, you might want to consider foodguru.com. If you are building a site for a non-profit organization, you might want to consider nopoverty.com.
Once you have picked a domain name, the next step is to build the web design. WordPress makes this fairly straightforward. All you need to do is log into your dashboard and click on the Web tab. From here you can select a pre-designed theme or you can start from scratch and build your perfect online art gallery.
No matter which route you take, the main thing to keep in mind is that you want to create a beautiful, functional site that will draw in potential customers and encourage them to stay.
Content And Marketing
The final step in creating a WordPress portfolio website is to fill it with content. This can be anything from a simple blog post to a complete ebook or an online course. The important thing is that you have content that is both informative and engaging. Having said that, the type of content you produce will depend on your niche.
For example, if you are creating a fashion blog, you might want to consider including a mix of both educational content and a series of engaging articles.
Your content should be easily digestible and preferably short and snappy. If you are producing an e-book, you might want to think about creating a shorter, snappier version aimed at a more general readership.
An Ongoing Challenge
Now that you have a fully-functioning WordPress site, the last step is to develop your marketing strategy. This is a continual process and you are going to be refining and testing different approaches to reach your target audience and ultimately drive profitable growth.
To begin with, you might want to consider looking into affiliate marketing. This is a form of marketing that relies on third parties to bring in new customers. For example, you could sign up with a hosting provider such as Wistia and when someone clicks on a product or service you are promoting, you will earn a commission.
Or you could create a blog for profit and build a list of subscribers who are interested in a specific subject matter. Then, when you have a new blog post or course, you could promote it on social media platforms such as LinkedIn, Instagram, and Facebook.
Ultimately, its all about finding your sweet spot where you can generate enough revenue to justify the effort and continue to grow. Are you an artist who wants to become a full-time blogger? Or are you a business owner who wants to establish yourself as an expert in your industry? With a little planning and dedication, you can create a profitable WordPress site that will help you become the expert you were born to be.