Zillow Integration for WordPress Websites: A Perfect Match
Zillow, a popular real estate search engine, has recently introduced a new feature that allows real estate agents to showcase homes on their website in a new and unique way.
When a real estate agent chooses to utilize this amazing new tool, they can instantly add a pop of color, life, and interactive content to their website through the use of a few simple plugins.
In this article, you’ll discover everything you need to know about integrating Zillow into your WordPress site including how to get the best results from the free and premium versions of the integration tool.
Why Use Zillow For Real Estate Display?
Whether you’re a real estate agent or a buyer, you’ll want to take a few minutes to learn more about the amazing new feature that Zillow has to offer.
The ability to display property photos and information in a variety of gorgeous real estate listings across the country is a great way to sell houses to agents and buyers looking on vacation or looking to move somewhere in particular.
The best part? All you need to do to get started is log in to your Zillow account, click on the small “+” in the top right corner of any real estate listing, and select “Integrate with WordPress”.
From there, you can choose which property listings you’d like to appear on your site. You can select a random listing or choose one that’s closest to you or fits in with the type of homes you own.
What Is the Best Version of Zillow For WordPress Integration?
There are two versions of Zillow available for WordPress integration. At first glance, it appears as though the free version is adequate for most real estate agents’ websites. However, if you have a heavily-trafficked site or want to engage with potential buyers through interactive features, you might want to consider upgrading.
The good news is that the premium version is reasonably priced and comes with some fantastic perks that make it worth the cost.
Features of the Premium Version of Zillow
The features that make the premium version of Zillow worth your consideration are as follows:
- Advanced Search: Allows you to search properties by room choices, neighborhood, or price range.
- Content Aggregator: Automatically pulls in the most recent content from across the country (such as local news articles, blog posts, and photos) and displays it on your site.
- Property Detailing: Uses interactive panoramic images to allow the viewer to zoom in and examine property details from any angle.
- Redesigned User Interface: Makes searching and discovering properties much easier than ever before.
- Local Business Listings: Provides a space to list local businesses (such as restaurants, hotels, and gas stations) in the proximity of the searched property.
- Advanced Sorting: Allows you to sort properties by price, popularity, or newness.
- Content Delivery: Provides the ability to load larger images and video content directly into a post.
- Fully Responsive Design: Allows content to resize and adjust itself automatically depending on the size of the viewer’s screen.
- Mobile Ready: Ensures the site can be accessed and enjoyed on all devices, including smartphones and tablets.
- Shiny New HubSpot-Based User Interface: Makes navigating and engaging with content on your site much simpler and more intuitive.
- Unlimited Backlinks: Provides the ability to connect your site to other trusted resources such as real estate agent websites, corporate websites, and blogs.
- Schema.org Rich Media: Provides the ability to use image galleries, rich text content, and video to engage with your audience.
- SEO Optimized: Ensures that your site contains the metadata necessary to enable Google and other search engines to easily find and index your content.
- Cross-browser Compatibility: Ensures that the site works consistently across all major browsers.
- Translation Toolset: Allows you to translate content on your site into any language or region.
- Secure Payments: Provides the ability to collect payments (such as deposit, down payments, and mortgage application fees) using a variety of payment gateways including Credit Cards, PayPal, and Google Wallet.
- Free SSL Certificates: Provides the ability to secure your site using industry-standard secure socket layer (SSL) encryption as soon as you activate this feature.
- Built-In Analytics: Provides the ability to track user behavior and study conversion patterns to improve future content.
How Does Zillow Work With WordPress?
Once you’ve integrated Zillow into your WordPress site using the free version, you can take advantage of several features that will improve the overall look and feel of your site.
You can use tools such as Google Fonts, Visual Composer, and the Post Formats plugin to customize the layout and style of your site’s content.
In addition to making your content look great, these tools will make it easier for search engine spiders to index and find your content. Visual Composer, in particular, provides a template-based system that will allow you to create unique layouts for each of your posts.
The Pros And Cons Of The Free And Premium Versions Of Zillow
As mentioned, there are two versions of Zillow available for WordPress integration. Both are relatively easy to use but have some important differences that you should be aware of before choosing one over the other.
The most noticeable difference between the two versions is the price. The free version of Zillow is completely ad-supported and offers just a rudimentary set of features. As a result, the quality of some of the content associated with this version is somewhat questionable. However, for those looking for a quick and easy way to get started, the free version of Zillow can be a decent choice.
The premium version, on the other hand, is ad-free and offers just a small fraction of the features available in the full-featured commercialized version. This version is also frequently updated with new features and enhancements so if you’re looking for something that will stay fresh, this is the version you should go for.
Overall, Is Zillow Worth It?
Overall, it’s quite clear that Zillow is worth it. Not only does it provide an easy and affordable way to set up a real estate website but it also offers a wealth of features that can greatly expand the functionality of your site. In addition, integrating Zillow into your WordPress site also makes it easier to keep up with the latest trends in real estate marketing and technology. If you’re looking to set up a real estate website or run an existing one, Zillow is a perfect choice.